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WELCOME TO FASHION WEEK STOCKHOLM SS18

Fashion Week Stockholm Spring/Summer 2018 begins today, with our most prominent designers and brands presenting their new collections, mainly at the official new arena, the renowned Grand Hôtel Stockholm. Whyred opens Fashion Week SS18 in the beautiful Spegelsalen. Diana Orving will round off this season on Friday evening, followed by a special event hosted by Amaze and Bon.

Today Whyred, Stylein, Busnel, By Malina, Stockholms Auktionsverk Fashion Vintage, Rodebjer, ATP Atelier and Naim Josefi show. Live stream the shows here on Fashionweek.se

Today’s live stream schedule:

13:30 Whyred
14:30 Stylein
16:30 By Malina
17:30 Stockholms Auktionsverk
20:30 Naim Josefi

Highlights of this season include newcomer Totême. The label was founded in New York by Swedish couple Elin Kling and Karl Lindman, and is now coming to Stockholm to show. Fashion and sportswear brand Björn Borg is presenting their see-now-buy-now Signature Collection at the Royal Tennis Club of Stockholm. The collection is specially created in association with the film BORG, about the iconic Swedish tennis player, premiering next week. Diana Orving is also back on the schedule a year after her applauded dance-inspired SS17 collection.

“Fashion Week Stockholm grows each season with new visions and creativity thanks to the participating brands, consolidating fashion as a driving creative force in Sweden. This season visions will be realised further with our new official arena and partner Grand Hôtel, creating a modern space for the designers to show in. We also notice increasing attention from international media, something we happily welcome this season too.” says Emma Ohlson, general secretary at Association of Swedish Fashion Brands (ASFB).

Part of Fashion Week is also Fashion Night on Thursday, a night of fashion and style for everyone in Stockholm city. 350 participating stores will stay open between 17:00-21:00 to present fall fashion news, exclusive offers, competitions, music, mingle and a good time.

Spend Fashion Week at Grand Hôtel in their pop-up Fashion Lounge open to everyone Wednesday-Friday. Watch live streamed shows and enjoy a drink in the champagne bar.

Don’t miss critically acclaimed Swedish designer Bea Szenfeld’s exhibition in the lobby.

 

Fashion Week also sees the relaunch of Cadierbaren at Grand Hôtel, with fashion industry favourites DJ:ing in the evenings. Among them are Fredrik Strage, Bea Szenfeld, Petter Lundgren and Rasmus Wingårdh.

In addition to Grand Hôtel, our new partner Nelly.com makes this season of Fashion Week Stockholm happen, together with American Express, Dyson, Suavoo, Paques and Taxi Stockholm Premium. Organisers of Fashion Week Stockholm are Brand Experience Scandinavia, ASFB, Studio BON, Patriksson Communication and PAP Studio.

Want to keep up with Fashion Week Stockholm? Let your guide to this season be Fashionweek.se. Here and on our FacebookInstagram and Twitter you can find show and event schedules as well as frequent news updates.

With the combined efforts of our amazing sponsors, suppliers and partners, this Fashion Week Stockholm represents what Swedish fashion design is all about – rather than interpreting the past for the present we are designing in the present for the future.

Welcome to Fashion Week in Stockholm!