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THE DESIGNER CHAT: THE CASE FACTORY

angela_malin
Angela Martarelli, Head of Design / Malin Grundström, Designer.

 

The Case Factory’s collection SS17 is keeping the signature animal print and transforming it into a new guise.

Describe your design in three words.
“Creative, fashionable craftsmanship.”

What’s your style philosophy?
“Wear what you love.”

Is there a symbol that would represent you?
“Angela: Araba Fenice! Since leather and handcraft has been present in my family history but in different ways. Always trying to reinvent ourselves and finding new business. We started in 1907 with leather goods and have during the years delivered leather for furnitures, bags, shoes and now also for technological products.”

Where did the initial concept for your brand come from?
“The lack of decent cases. When we started it was impossible to find one. Despite the fact that you carry it with you all the time. We wanted to add that little extra to any outfit, as any other accessory.”

What’s your label’s signature pieces?
“Embroidery and patchwork.”

Going forward, what direction will the brand take?
“We are in the middle of the process of developing two different collections. One more accessible, but still handcrafted and one more exclusive with a product line extension such as bags and small leather goods.”

Who are your style icons?
“Angela: The classics. Audrey Hepburn and Grace Kelly never gets old to me.”
“Malin: I can not, not say Debbie Harry here and Chloë Sevigny has to be mentioned. Love her.”

Which living person do you most admire, and why?
“Angela: Aung San Suu Kyi, a fantastic woman with strong determination, who dedicated her life to the cause of democracy and freedom.”
“Malin: My grandmother, Alice 94. So ahead of her time, the most tolerant person I have met, until this day.”

 

See The Case Factory’s previous collection here.