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THE DESIGNER CHAT: SWEDISH FASHION TALENTS

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Swedish Fashion Talents is a not-for-profit project run by the Swedish Fashion Council. The main purpose is to support and promote the establishment for talents of new fashion and design. Meet this seasons talents, EA 4TH, F.A.S, FESWA, LAZOSCHMIDL, LOUISE KÖRNER, NAND, NEBEL.

 

EA 4TH

Describe your design in three words.
“Modern, architechtural and dimensional.”

What’s your style philosophy?
“Keep it simple but with interesting details.”

Is there a symbol that would represent you?
“I’m a real dreamer, is there any symbol for that?”

Where did the initial concept for your brand come from?
“My inspiration comes from contemporary architecture combined with the movements and beauty of nature.”

What’s your label’s signature pieces?
“Jackets and coats.”

Who are your style icons?
“Tilda Swinton for her minimalism and androgyny and Rihanna for her unique and outstanding style.”

What is your guiltiest pleasure?
“Taking a nap after breakfast is my absolute favourite guilty pleasure.”


F.A.S

Describe your design in three words.
“Brave, Sophisticated and Cool.”

What’s your style philosophy?
“It’s a merge between dressed up and street. I want my clothes to fit at work and at an event after work with a few simples styling touches. Many of my styles, especially trousers and tops are androgynous, that is genderless.”

Is there a symbol that would represent you?
“Maybe a watermelon. It has a hard shell and a soft inner but it also has a different more bold color inside. A lot of times people get surprised when they get to know me better. The first impression of me is often a hard and stiff person but I would like to say that there is a more soft and colorful side of me for the chosen ones.”

Where did the initial concept for your brand come from?
“I’m a scientist and have been working in the pharmaceutical industry for a long time but I’ve always been interested in fashion and I’ve always wanted to stand out with my outfits. Due to my work in the Pharmaceutical industry I had to make sure my outfits had the right amount of fashion to still be taken seriously but I always ended up wearing stuff that I thought were to boring. I wanted to created clothes with the perfect balance between casual and fashion.”

What’s your label’s signature pieces?
” I always have printed styles in my collections, mainly shirts and sweatshirts. The prints, either patterns or phrases, always reflects the theme of the collection in a subtle way.”

Who are your style icons?
“Marc Jacobs and Nick Wooster. I love how they push boundaries by wearing outfits not always seen appropriate for their age or gender. For me they represent the modern man that I want to be and wish to have as customer.”

What is your guiltiest pleasure?
“That would be dancing when no one sees me, mainly at home. I love to choreograph my favorite songs and pretend that I’m dancing in a fancy music video.”


FESWA

Describe your design in three words.
“Timeless, thought provoking and dirty-glamour.”

What’s your style philosophy?
“It’s about generating alluring and eternal objects where timeless and conventional elements are combined with futurism to emphasize, provoke and deconstruct the classic jewellery for an ageless clientele. I want to open up, question and provoke peoples conventional preconception about what jewellery stands for, to show that jewellery can be and is so much more than just body adornment.”

Where did the initial concept for your brand come from?
“There’s a need for a Rei Kawakubo in the world of jewellery. Everything is too safe; it’s either pavé settings, hearts, skulls or butterflies. It’s so regimented. What I see is a space lacking of more ground breaking, thought provoking and avantgardeism and I’m determined to fill it with a jewellery aesthetic that makes you feel something beyond the mainstream.”

What’s your label’s signature pieces?
“It’s a mix from my two debut collections, on the first row are rings from the ECOTONE collection and on the second row rings from the BIOME collection.”

Who are your style icons?
“Brancusi-silhouettes and juxtapositions, Michele Lamy, Yohji Yamamoto, Rei Kawakubo, Ann Demeulemeester, Marlene Dietrich.”

What is your guiltiest pleasure?
“Colours.”


LAZOSCHMIDL

Describe your design in three words.
“Crazy, Sexy and Cool.”

What’s your style philosophy?
“Style cannot be bought.”

Is there a symbol that would represent you?
“Penis.”

Where did the initial concept for your brand come from?
“Heart and brain.”

What’s your label’s signature pieces?
“Cut-out jeans, embellished T-shirt, pleather chaps.”

Who are your style icons?
“Cher, Britney Spears and Bernhard Willhelm.”

What is your guiltiest pleasure?
“The LAZOSCHMIDL life is guilt-free.”


LOUISE KÖRNER

Describe your design in three words.
“Distinctive, daring and graceful.”

What’s your style philosophy?
“If it is flattering and enhance your characteristics, it’s a keeper.”

Where did the initial concept for your brand come from?
“Women have been quite slow to embrace print as I think they feel that it’s difficult to wear on the modern female form- a notion that I’m keen to confront. Therefore, I saw this as a challenge to create designs and prints that are placed very specifically on the women’s body to embrace the female form in the most stunning way.”

What’s your label’s signature piece?
“The printed shirt.”

Who are your style icons?
“There are so many, but some of my favorits would be Diana Vreeland, Jane Birkin and beautiful Pernille Teisbaek.”

What is your guiltiest pleasure?
“I think I am a creamoholic. I’m buying too many facial creams because it obviously (Not!) makes wonders to your skin.”


NAND

Describe your design in three words.
“Tailored, layered and playful.”

What’s your style philosophy?
“No rules.”

Is there a symbol that would represent you?
“i’m an emoji addict, there is too many.”

Where did the initial concept for your brand come from?
“Creating stories by cooperate clothing, sounds, film and photo.”

What’s your label’s signature pieces?
“Tailored coats and logo sweatshirts.”

Who are your style icons?
“The monochrome dressed old ladies you see on the streets.”

What is your guiltiest pleasure?
“No guilts just pleasures.”


NEBEL

Describe your design in three words.
“Sophisticated, esthetic and unisex.”

What’s your style philosophy?
“Our wish is to design wearable pieces with Nebel’s signature silhouettes – longer lengths and layering, that can easily be changed with accessories and move from work to leisure, from feminine to masculine. Nebel is not about the number of styles, but about creating the right styles every season.”

Is there a symbol that would represent you?
“The tilde sign.”

Where did the initial concept for your brand come from?
“From a girlfriend borrowing the shirts all the time, leaving nothing but laundry. We wanted to create clothes that were worn more than hanging in the closet. For us the concept of unisex clothes grew and took it’s form during many years of thoughts.”

What’s your label’s signature pieces?
“A longer shirt and a kimono jacket.”

Who are your style icons?
“Hiroshi Fujiwara and Mira Duma.”

What is your guiltiest pleasure?
“Drinking coffee in bed and watching Netflix on a Saturday morning, knowing that we don’t need to get up to work.”

See Swedish Fashion Talents’s previous collections here.