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THE DESIGNER CHAT: SOPHIE BY SOPHIE

PRIO BILD

 

Describe your design in three words.
“Clean, edgy and contemporary.”

What’s your style philosophy?
“I love to mix patterns and colours in unexpected combinations. This is how I work in my designs, I mix gemstones and shapes to create unique and fun jewelry. I also like timeless and easy-to- wear jewelry that always makes the look complete.”

Is there a symbol that would represent you?
“In this world I think the peace symbol is important, I also love the heart, love is the essence for our survival.”

Where did the initial concept for your brand come from?
“My passion for gemstones and creating my ideas and visions designing expressive jewelry for cool and strong women.”

What’s your label’s signature pieces?
“I have always loved round shapes and used that shape of stones in many designs that became Sophie by Sophie classics, where one is The Globe collection. All our symbols are also signature pieces. And of course the charity bracelet for World Childhood Foundation has been a big success, The 10 stone beads each represents a message from UN’s conventions to protect the children. Through this bracelet we donated a lot of money to Childhood.”

Going forward, what direction will the brand take?
“We want to grow internationally and build a strong jewelry brand around the world.”

Who are your style icons?
“I am very inspired by colourful and expressive women who dare to have a strong and personal look. I have e few favourites like Iris Apfel and Diane Vreeland. I also think that Michelle Obama is cool and elegant.”

Which living person do you most admire, and why?
“I admire people that do things that really makes a change for the world. Melinda and Bill Gates are devoted to help people in need, which is a great mission.”

See Sophie by Sophie’s collection SS17 here.