This season Rodebjer is inspired by Judy Chicago’s “The Dinner Party”, which resulted in a collection filled with feminine urgency and strength.
Describe your design in three words.
“Relevant, dynamic and direct.”
What’s your style philosophy?
“Everything is connected. Listen to yourself.”
Where did the initial concept for your brand come from?
“Rodebjer isn’t a concept, it’s a survival instinct.”
What’s your label’s signature pieces?
“Our kaftan Agave and our upcycled patchwork pant Mina.”
Going forward, what direction will the brand take?
“The same direction as it has always had, just stronger and faster. My goal is to communicate more directly to our end customer. Rodebjer has always been a dialog between her and me and we will make sure to grow that connection stronger.”
Who would you invite to your dream dinner party?
“I think it is the mix of people I like, the dynamics. It’s about coming down to what’s real for people so we actually connect. I get tremendously bored socially by just projecting images of who we want to be on each other. If I would say a person it would probably be Gloria Steinem and Steve Jobs if he lived. People who aren’t afraid to speak their truth.”
Which words or phrases do you most overuse?
” ‘Knullig’ and it can’t really be translated into English and it’s not even a real word in Swedish either. Often when I design I want things to be “knulliga” and the feeling I want to convey would be that I want the designs to be so connected to your yourself and your inner drive. Sex drive in this particular context. Designs should be absorbed by the woman who wears it. For me it’s not about showing off, it’s about owning yourself, your body and your space.”
If you could edit your past, what would you change?
“I would have saved myself time by skipping endless nights at bars where nothing really happened except people being desperate and really drunk and I would have read more and studied harder in my philosophy class.”
If you could go back in time, where would you go?
“New York in the 70’s.”