Jennifer Blom Photo Stefan Svensson


Jennifer Blom’s SS17 collection is inspired by the movement of the swan, which she believes is a symbol of light and beauty.

Describe your design in three words.
“Strong, sensual and sophisticated!”

What’s your style philosophy?
“Be true to who you are! Focus on what makes you feel comfortable and authentic to your personality.”

Is there a symbol that would represent you?
“The swan.”

Where did the initial concept for your brand come from?
“When I was a teenager in the late 80’s and was always looking for something unique and beautiful to wear but had problems to find it in the stores. That’s when I decided to start design my own clothes, clothes that suited me and my personality.”

What are your label’s signature pieces?
“Pleated asymmetrical long dresses with high slits, jump suits and capes.”

Going forward, what direction will the brand take?
“The Brand will focus on people to become familiar, to recognize it and showcase the talent carefully!”

Who are your style icons?
“Beyoncé, Selena Gomez and Cate Blanchett.”

Who would you invite to your dream dinner party?
“Dalai Lama!”

Who would play you in the film of your life?

What did you want to be when you were growing up?
“A Fashion Designer! It’s a dream come true.”

What is your favourite word?

Which book changed your life and why?
“Dalai Lama’s The Art Of Happiness.

Read more about Jennifer Blom’s designer profil here