Hyde’s Spectacles SS17 collection is a result of a trip to Ibiza.
Describe your design in three words.
“Bold, detailed, exclusive.”
What’s your style philosophy?
“You either have or you don’t. You can’t force it.”
Is there a symbol that would represent you?
“The Smiley, which we have in gold on every temple we produce.”
Where did the initial concept for your brand come from?
What’s your label’s signature pieces?
“All of them are our loved babies. Which is difficult, because if I could decide the line would have 500 SKU’s. Fortunately Lina has a more sensible approach.”
Going forward, what direction will the brand take?
“We will take it even more edgy, more exclusive, more hard to reach. Our target group is our inspiration, where they go, we go.”
Who would you invite to your dream dinner party?
Which words or phrases do you most overuse?
” ‘Look, a cow!’ ”
If you could edit your past, what would you change?
“Ha! I could write a book about that.”
If you could go back in time, where would you go?
“Time is a concept. I would go forward if I could travel that way. The past seem to suck pretty hard.”
See Hyde’s Spectacles’s designer profile here.