After a trip to Mexico where Greta Gram visited a self-sustaining village in the jungle a dream started to develop; to live a simple life close to the nature. Her SS17 collection marks an escape of the mind, something quiet and calm.
Describe your design in three words.
“Considerate with strong silhouettes.”
What’s your style philosophy?
“Strong and confident.”
Is there a symbol that would represent you?
“I must say the letter G.”
Where did the initial concept for your brand come from?
“From a drive to create the perfect pieces and the perfect wardrobe.”
What’s your label’s signature pieces?
“I often work with a flare silhouette.”
Going forward, what direction will the brand take?
“I look forward to elevate the brand and broaden its universe.”
Who would you invite to your dream dinner party?
“There are so many interesting people in the world, the guest list would be very long.”
Who are your style icons?
Who would play you in the film of your life?
What did you want to be when you were growing up?
“A painter. I saved all my early sketches for a possible retrospective exhibition.”
Which book changed your life?
“I don’t think a book could change my life.”
What is top of your bucket list?
“I don’t have a bucket list. I just go and throw myself at it.”
What is your guiltiest pleasure?
“Gin & tonic in the tub.”
See Greta Gram’s previous collections here.