With inspiration from the movie Close Encounters of the Third Kind (1977), Dailyroutine’s SS17 contains disfigured looks of fabrics, styles and treatments.

Why did you start Dailyroutine?
“There is a void in the market for menswear like the Dailyroutine collection.”

Describe your design in three words.
“Wardrobe, styled, fashion for sevendays a week.”

What’s your style philosophy?
“Effortless, edgy and unique.”

Where did the initial concept for your brand come from?
“It started off as a wardrobe concept for the modern man. Seven looks, seven days, one week of selfproclaimend perceptions, the idea of always be your own hero and dare to wear what you like, but pre-styled to perfection.”

What’s your label’s signature pieces?
“Key pieces are found in the mix of one third sporty and technical, one third tailored and one third fashion leisure wear. All built on comfort and the importance of feeling effortless, edgy and unique.”

Going forward, what direction will the brand take?
“I will expand over time on the core values and add newness, continuesly to the brand. The next step, among others, is to make a range of bags and shoes for the modern man available fall AW17.”

Who are your style icons?
“The Hero, the guy that dares, found in many persons and situations.”

What is your most treasured possession?
“My ability to see the future.”

What is your screensaver?
“The brand logo.”

What would your super power be?
“Stellar speed.”

If you could bring something extinct back to life, what would you choose?
“The woolly Mammoth.”

See Dailyroutine’s SS17 collection here