Photo: Josefine Laul
This season marked a new beginning for Fashion Week in Stockholm, where the new organizers, Association of Swedish Fashion Brands (ASFB), together with Swedish Fashion Council (SFC) worked together in order to move the fashion industry forward. As a first step, Fashion Week Stockholm now coincided with Design Week and Stockholm Fashion District fair to strengthen both the fashion industry itself and to contribute to Swedish exports in general.
And what a season it has been! The design group Magniberg teamed up with Bukowskis and curated an exhibition and the multi-creative artist collective YEAR0001, together with the tech design company Teenage Engineering, invited the press for an exclusive visit to YEAR0001’s studio. Weekday presented a sustainability collection Recovered Denim. Reformed Fashion. for both women and men and the newcomer Susan Szatmáry showcased her upcoming accessory collection.
Ida Sjöstedt, Selam Fessahaye, Maxjenny! and Rave Review returned to Fashion Week and presented their collections at Fashion Week Showspace by Zalando at Stockholms Auktionsverk. Other participating brands were Hope, Stylein, House of Dagmar, Our Legacy, L’Homme Rouge, ATP Atelier, Per Götesson, Ores, Sadboys Gear, Lazoschmidl, and the magazine Scandinavian Man hosts conceptual Urban Outdoor show, highlighting the legacy and expertise of Scandinavian outdoor clothing.
It was an exciting week packed with groundbreaking shows, presentation and events, new talented designers, alongside with well-known creators that has returned to the runway. It’s been a week to remember. Until next time – watch this space.