This season, the fashion industry and participating brand-names are taking up the topic of community involvement through a range of events being held over the course of the week. Accordingly, Fashion Week has, this year, decided to invite Gender Equality Minister, Maria Arnholm to open the proceedings.
“It’s great that Maria Arnholm is going to open this season’s Fashion Week. Gender equality is a central issue for many of the brands showing here. It featured prominently in debate last season and we are seeing it continue during this one”, says Kajsa Guterstam acting General Secretary of the Association of Swedish Fashion Brands.
The official opening of Fashion Week will take place on Tuesday, 26 August at noon in the Stora Salongen at Berns.