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“PSYCHADELIC THEMES AND OPTICAL ART” – FASHION WEEK DAY ONE

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WHYRED
The well-dressed gentleman woman is the season’s muse for Whyred AW16 where tailoring mixed with humorous details and patterns inspired by optical art. Tweed and wool matched with shiny surfaces and graphic, black and white contrasts.

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ALTEWAISAOME
For AW 2016 Natalia Altewai and Randa Saome explores the classic cuts and construction in Japanese kimonos and mix it up with English tailoring.

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MINIMARKET
Minimarket shows a colorful collection that mixes army references with psychedelic themes. Sporty touches of Klein blue, neon green and signal orange face more dressed tones of gray and black.

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WHYRED MAN
To the sounds of Bobby Gillespie the Whyred men’s designer Jonas Bladmo delivered a collection loaded with distinct indie rock references.

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STYLEIN
Elin Alemdar explores new technologies to a collection that works with more tailored elements than ever before. The Stylein AW 16-collection finds new materials for the brand as lacquer, velvet and wool fabrics.

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BUSNEL
The new designer Marita Werngren presents a classic chic Busnel collection with a focus on luxurious natural materials such as wool, cashmere and fur.

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STAND
Nellie Kamra is the designer behind the brand STAND, which is famous for its leather garments.  But during the AW 16 presentation all the focus was on fluffy furs and sheepskin coats.

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ACCESSORIES AND JEWELRY
Of Klingberg, ATP Atelier, Victoria senkpiel, Mumu, TIME Watches, The Case Factory, Triwa, Amend Atelier, Reschia and O.P Jewellery presented their new collections at the Stockholm Auction House.

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CRAIG GREEN x BJÖRN BORG
This season, Björn Borg collaborated with the British rising star Craig Green for a sports collection in Green’s distinctive aesthetics. Technological function materials and sportswear meets oversized volumes in colors that explore the relationship between light and shadow.