Ikea and Bea Åkerlund will release their new collaboration, Bea4Ikea, at Fashion Week Stockholm AW18. On Monday January 22 they are presenting the interior design collection Omedelbar (immediate in Swedish) with an installation at Noppes restaurant. The same morning Bea will participate in Fashion talks x Creative Mornings held by Association by Swedish Fashion Brands where she will talk about fashion activism and what it’s like being a celebrity stylist.
With lip shaped cushions, hat vases and 3D-printed hands the Omedelbar collection contains everything you need to spice up your home. It provides glamour, personality and a “be true to yourself”-attitude and gives you a peek into Bea’s magical world. Her personal life motto “be who you are” runs as the common thread through the whole collection that will be available in stores on March 9.
“My vision for this collection, from the very beginning till the end, was clear. And I hope it can inspire people to think outside the box, make them take risks, have fun and purchase something they had never expected to find at Ikea. I want to make people live a little, it’s as simple as that”, says Bea Åkerlund.