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ICONA POP OPENS FASHION WEEK IN STOCKHOLM

iconapop-fwstockholm

By wearing clothing from Swedish designers such as Back, Tiger, Dagmar and Acne, the pop sensation has put Swedish brands on the international fashion map. This is especially important in an age in which such personal recommendations have considerable influence on the public’s interest in and commitment to brands.

”As Fashion Week has meant so much in putting Swedish fashion on the world map, and has played such an enormous role in the continuing expansion of Swedish brands, we feel incredibly honoured to open the event”, say Caroline and Aino.

On Monday, 26th January at 12 noon, Icona Pop will open this season’s Fashion Week in the Grand Salon at Berns, in association with Whyred’s opening display.