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FROW TALKS AT THE SWEDISH SCHOOL OF TEXTILES

niklas

Niklas Berglind, Stylist Photo Nora Cederin

FROW Talk: Niklas Berglind

What are your expectations for this show?
“I’m so glad that this is the opening show because I think this is mainly the reason why I come to fashion week. I want to see new talents. This is tomorrows fashion and the most important.”

What are you most excited about this season?
“I’m always excited about the spring fashion because I love summer! But you know, this season I would love to see all the new talents we’ll see this week because all of the bigger designers are leaving Sweden, so it’s very nice to see that we still have so many talented people here. Especially from the schools.”

Who is your favorite designer in Sweden?
“That’s so hard to say, because I think there are so many amazing people here. I love Jessy Heuvelink and I can’t wait to see what Johan Lindeberg has made out of his own brand. Whyred, of course, Roland Hjort, but By Malina is also one of my new favorites, so I’ll be happy to see her as well.”

 

cia

Cia Jansson, Editor-in-Chief of Elle Sweden Photo Nora Cederin

FROW Talk: Cia Jansson

What are your expectations for this show?
“The Swedish School of Textiles is one of the greatest schools, so I have high expectations. They are so creative and I think this is a great boost into the fashion week.”

What are you most excited about this season?
“I think it’s really nice that The Swedish School of Textiles is opening the week because it’s kind of the future. I love Whyred of course and I think I have high expectations on them. Stylein is great and Fadi el Khoury is showing as well so there are lots of different exciting designers to look forward to.”

Who is your favorite designer in Sweden?
“I must say Jonny Johansson at Acne, even though they are not showing. I think he’s brilliant.”

 

daniel

Marcus Söder, Stylist and Daniel Björk, Editor-in-Chief of Bon Magazine Photo Nora Cederin

FROW Talks: Daniel Björk

What are your expectations for this show?
“To see the amazing new creative talents from The Swedish School of Textiles in Borås who recently made it into the ranking of top 50 fashion schools in the world. I’m pretty excited.”

What are you most excited about this season?
“I think to see Rodebjer tonight because I’ve followed her for as long as I can remember. I haven’t seen her in New York, so I’m very excited about that.”

Who is your favorite designer in Sweden?
“If I’m going to choose someone new, maybe I’d look at LAZOSCHMIDL, a young guy doing mens wear and gender. I like it, it’s kind of slutty but it’s cool and it feels very now. It’s nice to see a Swedish brand doing something that is kind of dirty and a little bit underground.”

 

emilia

Ebba Kleberg von Sydow, Author/Journalist and Emilia de Poret, Stylist/Author Photo Nora Cederin

FROW Talks: Emilia de Poret

What are your expectations for this show?
“First of all I’m very happy that they are starting with young and hopefully future talents and I think that it’s really cool that they’ve highlighted the upcoming designers this season. My expectations are to be surprised and to see a lot of experimental and cool outfits, lots of concepts that maybe the more established swedish designers don’t, or can’t, do any more. This will be a show full of creativity, I hope.”

What are you most excited about this season?
“As usually we know that Swedes don’t really show that much colors or prints that you might see at other fashion weeks. Hopefully we’ll be able to see a lot of wearable and great spring/summer clothes that Säker Stil, the brand that Ebba and I work for, can recommend to our listeners of our podcast. So functional, wearable and timeless spring/summer classics.”

Who is our favorite designer in Sweden?
“That’s a really tough one. Is so hard to answer. Honestly I hope that I will discover a new favorite Swedish designer this fashion week.”