Veronika Heilbrunner, Style Editor at Harper’s Bazaar Germany Photo Beata Holmgren/Studio Emma Svensson
What was your expectations of fashion week?
“I think amazing stuff comes from Scandinavia in general. I’ve never been to Fashion Week Stockholm, I’ve only done Copenhagen so far. Swedes are very chic and clean so I was expecting to see things in that kind of direction. It’s a lot of young brands and to be honest when I looked at the schedule I literally didn’t know any brands which is very interesting. I think that there is so much happening. I was expecting some of the bigger brands to also show.”
What is your favorite show so far?
“I loved Rodebjer a lot. It was really cool. It was a beautiful presentation in this theater with a pianist and we had a three course dinner. Every course had five models coming out and showing their looks. The food was in the same concept from the start. It was really beautiful. The only thing that surprised me a little was that they didn’t want pictures to be taken. I think they’re doing a continuing event tonight in their store with AW16 and they didn’t want something to get out, which I think was a shame because it was the most beautiful event. It was very exclusive, very small and beautiful. I really really liked it. Cool models, beautiful location and very good food.”
What is your favorite Swedish brand?