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FASHION WEEK STOCKHOLM ON SUSTAINABLE FASHION AND VIRTUAL REALITY

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ANNIE LÖÖF PRESENTS TALK ON SUSTAINABLE FASHION

Center Party leader Annie Lööf presents a unique talk on sustainable fashion, on the 31 January at 11:30am. On the pane will be  Emilia de Poret of the podcast Säker Stil, Kristina Tjäder from House of Dagmar, Anita Falkenek from Åhléns, Caroline Andermatt from Myrorna and Nils-Krister Persson from the Swedish School of Textiles.

“Swedish fashion is not just trendy and cutting edge, but also increasingly sustainable. I look forward to a rewarding discussion about sustainable fashion and textile production with representatives from the fashion industry”, says Annie Lööf. The panel will be moderated by Kristina Yngwe (C), vice president of the Environment and Agriculture Committee.

To further establish sustainability as part of Fashion Week Stockholm, Velour by Nostalgi presents its new denim range during their show on 31 January. The show is open to the public, and introduces the brand’s eco-friendly denim, branded with the Swedish eco-label Svanen.

In line with the sustainability theme, Fashion Week Stockholm is launching its first second hand collection on the 30th of January. Traders Trend, the second hand retailer, has teamed up with fashion network Make it last, to create the collection. Lisa Corneliusson and Emma Elwin from Make it last have created the collection with items from Tradera.

BON FUTUR: VIRTUAL REALITY IN FASHION – FAD OR FUTURE?

Bon Futur is a panel discussion about virtual reality in fashion. Daniel Björk, editor-in-chief of Bon Magazine and Josefin Jakobsson, reporter at Di Digital together with William Hamiltion, CEO of Mimerse, will discuss the challenges and possibilities that virtual reality offers the fashion industry. The panel will be moderated by Philip Warkander, lecturer in fashion at Lund University.

The discussion will focus on a long term perspective, and on what happens from now on. What happens when brands can no longer rely on the news value or VR, and they have to shift focus to the content? What opportunities and challenges lie in that? Will consumers and brands embrace VR? Or will there be a delay until we see a commercial breakthrough? The discussion will focus on the technical, commercial and artistic aspects of VR.

On Monday evening HAAL Project is presented in collaboration with Studio Bon. HAAL Project is a progressive fashion presentation in a virtual reality format. HAAL has created a virtual world where spectators can experience the designers complete vision through VR goggles. The project is filmed with a Nokia OZO 360 in green screen studio and on location. The footage has been edited in post production and through 3D modelling. HAAL is a unisex lifestyle brand founded by Anders Haal in 2014. A modified version of the VR film will be available here after the show.