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FASHION TALKS TECH

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FASHION WEEK STOCKHOLM IN COLLABORATION WITH CREATIVEMORNINGS INVITES YOU TO THIS UNIQUE SEMINAR PRESENTING KEYNOTE SPEAKER JASON JACOBS, FOUNDER AND CEO AT RUNKEEPER, FOLLOWED BY SHORT TALKS ABOUT THREE SWEDISH FASHION-TECH INNOVATIONS.

31.8

08.00–10.00, THE BLACK BOX, REGERINGSGATAN 65, MOOD DISTRICT

08.00 BREAKFAST SERVED BY NESPRESSO 08.30 JASON JACOBS, CEO AND FOUNDER, RUNKEEPER

The rise of the approachable, personalized fitness brand. Jason Jacobs of Runkeeper will speak about the shift in fitness brands from aggressive, intimidating, and top-down to inclusive, approachable, and community-driven. This shift in fitness is represented in the surge of athleisure clothing: consumers want apparel that functions for fitness and the rest of life and also represent the ”tribe” they belong to.

09.30 SHORT TALKS (10 MIN):

Alf Tumble, Content Manager, Soundtrack Your Brand Soundtrack Your Brand- a Spotify-backed company, overhauling the way brands, such as Filippa K and GANT, uses music as an essential part of the customer experience.

Jens Helmersson, Co-founder and CEO, QuizRR QuizRR- a digital service platform with the goal to create decent working conditions and safe workplaces for all employees in global supply chains.

Donna Hanafi, Head of Customer Insights, Tictail Tictail – a global online community that allows you to discover the world’s greatest independent brands from 140 countries worldwide.

Limited number of seats available, register now by following this link creativemornings.com/talks/press-partners