Fashion talk x Creative mornings is something for the early risers. This morning, IKEA’s Karin Gustavsson and fashion designer Martin Bergström had a conversation about why it is beneficial for brands to collaborate. Like previous seasons, the format offers discussions on different perspectives from the fashion industry open to the public, and this season’s theme was brand collaborations.
“It’s smart thinking and togetherness that creates movements. I like the idea that anyone can afford a designer product. That’s why we collaborate.” – Karin Gustavsson
Photo: Ida Zander