SS17

COLLECTION SS17 BRICOLAGE

Palm trees and pool waves. David Hockney’s modernistic paintings and colour palette from the 1960s.

“Bricolage” is the theme of the collection for this season and is given expression in form of creating new meaning from the old, colour-blockings, Layer on Layer and mix of materials.

The silhouette is classic and modern playful, effortless and tailored. Casually dressed, dressed up dressed down.

Details of recognition are tassels, badges and feather boas.

Designer Roland Hjort Stylist Tereza Ortiz / LUNDLUND
Show Coordinator
 Peter Andersson / PAP Studio

SS15

AW15

AW16

COLLECTION A/W16
A Scene in Between

“A scene in Between” is the name of the collection for this season and sets out to excavate the sartorial treasures of this UK indie youth scenery spanning; Creation- and Whaam records, C86, garage punk, shoegaze and multifarious micro sub-scenes that sprouted in between.

Designer: Roland Hjort & Jonas Bladmo Stylist: Maria Virgin Music: Luciano Leiva

SS16

Whyred Woman

ABOUT

Whyred is art, music & tailoring. The characteristic of WHYRED design is wearable garments with a modern touch. Garments inspired by various uniforms, chinos, classic t-shirts and, of course, the parka. These are pieces that, we believe, deserve to be honored and preserved. Many of these pieces have grown into our trademark signature pieces, that we today call our HEROES.

SHOWROOM

Assefa Communication

CONTACT Chayenne Cartiers
EMAIL chayenne@assefa.se
PHONE +46 (0)73 533 38 65

By appointment


PRESS CONTACT

CONTACT Marita Petterson, Assefa Communication
EMAIL marita@assefa.se
PHONE +46 (0)70 920 22 69