Greetings from Mars, where we are spending this spring and summer 2018.
We are mainly relaxing around the pool and taking long walks in the garden wearing our graphic station frotté outfits. You can get them in red or black, they are really cool and comfy.
Yesterday we observed a splendid cosmic dust storm. The locals have beautiful hats which protect them from the radiations but don’t block their view. We’ll bring you a station souvenir brooch.
The red craters are simply stunning. We wish you could join us.
Designer: Johannes Adele Stylist: Robert Rydberg Hair: Grazette of Sweden, Agency Make up: MakeUp Academy Linda Mehrens Music: Jay-Jay Johanson Show Coordinator: PAP Studio and Swedish Fashion Council
AMA AWE is a swedish progressive fashion brand, with an interest for slow fashion with rhizomatic visions. It’s founded by the designer & illustrator Amandah Andersson in 2015. Amandah graduated from Beckman’s Collage of Design in 2013.
The focus of AMA AWE is to find sustainable ways of the working process, the final garment and the life and soul of it – without compromising with its unique aesthetic values.
AMA AWE designs both special handmade pieces made in the studio in Stockholm but also ready-to-wear collections produced in the south of Sweden. AMA AWE works with conceptual printdesign, where each print tells its own part of a bigger story. All prints are designed in-house by Amandah and are digitally printed in a kind way on habotai silk, without bad chemicals hurting bodies and nature.
Designer: AMA AWE Stylist: Helena Ekström Hair: Grazette of Sweden, Agency Make up: MakeUp Academy Linda Mehrens Music: Binnie Smalls Show Coordinator: PAP Studio and Swedish Fashion Council
The New World.
The unknown, the journey to new frontiers. The first meeting with the unseen and the exotic. In a mix of Scandinavian minimalism and bravery. The handcrafted and the sublime. The colorful and mythical embraced by the ethnic spirits.
To break the standards. Daring to be your own hero.
Which is the core values for Dailyroutine SS18.
Designer: Christian Lippich Stylist: Robert Rydberg Hair: Grazette of Sweden, Agency Make up: MakeUp Academy Linda Mehrens Show Coordinator: Swedish Fashion Council
Collection02 ´31°` is all about heat, aircondition and some transformative textiles. A constellation of garments with influences from sportswear and functional clothing. The idea for this collection, in which I have developed surfaces that will transform when heated, springs from how the body impacts the useage of garments, like a forced fade out of a denim surface. Material are mix of organic hemp/cotton and recycled sportmaterials.
Designer: Naemi Gustavsson Stylist: Amanda Hörlin Hair: Grazette of Sweden, Agency Make up: MakeUp Academy Linda Mehrens Show Coordinator: Swedish Fashion Council
Baumgarten Di Marco
Sustainability is Baumgarten Di Marco´s strongest and most important hallmark, therefore the collections are not bound to a specific season, but instead seen as an extension of previous collections. Among the new pieces you will find additions to the simple yet exclusive Polki Diamond series, as well as a brand-new line with the magical gemstone Labradorite along with a couple of statement showpieces that stand out in the new collection.
In May 2016 the brand BOW LABEL was launched with 20 products. Categories are earrings, rings, necklaces and bracelets with focus on earrings and rings.
During the following year, the collection have expanded and developed. BOW LABEL does not work in seasons but releases news a few times a year. The strategy when developing new products is to make updated versions of the excisting key pieces with the ambition to build a strong base line with a sustainable design philosphy and caractheristic appearance. The base will remain in stock for many years. Some slow sellers are also being removed along the way to give the collection as a whole a more updated and tight feel. Alongside we also work with products that has longer design periods and more complicated product development. These products are a way for us to express our creativity and to build our brand, therefore these products have more unique features as well as a higher price. Our strategy for the assortment in the collection as a whole is to not have too many products in the collection, to be able to really give each and every style their time and place. When we develop new products we view all styles as individuals and we always ask ourselves: is this needed?
Inspired by architecture and nature, “Prologue” is Kristina S. Vučković (KSV Jewellery) first collection working in silver with details of black diamonds and black onyx. The triangle and contrasts are the leitmotiv in all of her work, hand crafted in graphic and organic shapes designed as two collections in one.
At this coming Fashion Week Stockholm she will show a sneak peek of her upcoming collection “Tear”.
Tear is a word with many meanings and an interesting word to put into sculptural forms. The collection is all handcrafted in silver with details of fresh water pearls, Keshi pearls.
Keshi is pearls that grew without a nucleus. The pearl is formed when a bead nucleus is rejected and are composed entirely of nacre. All pearls are different and that’s what make it more beautiful and unique.
AMA AWE is a swedish independent fashion brand making slow fashion with rhizomatic visions, founded by the designer & illustrator Amandah Andersson in 2015. Amandah graduated from Beckmans Collage of Design in 2013. The focus of the brand is to find sustainable ways of the working process, the final garment, the life and soul of it – without compromising with its unique aesthetic values. Ama Awe designs both special handmade pieces made in the studio in Stockholm but also ready-to-wear collections produced in the south of Sweden. Ama Awe works with conceptual printdesign, where each print tells its own story and are digitally printed in a kind way without bad chemicals hurting bodies and nature.
JOHANNES ADELE is a unisex brand founded in Paris 2015 by the Swedish designer Johannes Leijonberg and the French designer Adèle Gillardeau. The logo is Morse code for their initials A and J, respecting the idea of an other way of communication, maybe slower but that always goes through. They build their collections on their cultural heritages as well as their past and future travels. The atelier is based in south of france allowing them to stay away from the fashion hecticness, pursuing their own artistic vision. They focus on pure tailoring and cutting in an ongoing process to find the balance between the essential and the tradition. The clothes are made for long lasting durability and comfort, they care about a transparent method where the ethics and focus on quality is clearly seen through each of the pieces. . The materials have been carefully chosen from different countries like Sweden, France, Italy or India. The prints and colors developed and made in house are continuing their experimentation to harmonize fine fabrics with a more natural and variable beauty.
NAEMI GUSTAVSSON is a menswear designer based in Malmö, Sweden. Her work derives from aesthetics of street wear and functional clothing. She experiments in challenging the current silhouette scheme in menswear and has a sustainable approach in the design and production processes of garments.
BAUMGARTEN DI MARCO creates jewelry that achieves the perfect balance between the straightforward simplicity of everyday utility and the grace of casual elegance. The jewelry has a distinctive character that is both elegant and edgy – easy and natural. We work with materials of the highest quality, such as sterling silver 925, 18 k goldplated brass, black rhodium and raw cut diamonds – the signature of Baumgarten Di Marco.Our raw-cut diamonds are slices that remain from the diamond-cutting process – so we make use of the entire precious stone and nothing is wasted. Each piece is unique and crafted by hand using only sustainable materials. Based in Stockholm, Sweden. Baumgarten Di Marco products are already carried by 40 carefully selected retailers in Sweden and is growing at the international market as customers are increasingly recognizing the brand. See designer profile for Baumgarten di Marco.
BOW LABEL is a Swedish jewelry brand based in Stockholm. The mix of minimalistic and functional pieces offers a modern perspective on accessorizing. The design duo’s trademark is to create engaging, functional pieces that originate from a unique story or purpose. Every product is an extension of the wearer – a type of armor worn by both men and women. The name bow has many meanings such as the knot, the respectful gesture and the history-changing weapon – but the main reason for the name is actress Clara Bow, a feminist it-girl of the twenties and a famous flapper. See designer profile for Bow Label.
KSV Jewellery is a Stockholm based brand by Kristina S. Vučković, focusing on unisex with a mixture of minimalism and statement jewellery. In her work she combines her expression with fashion & art, with the triangle and contrasts as her leitmotive. In spring 2016, Kristina took her exam at Hantverksakademin as a goldsmith and jewellery designer and the collection “Prologue” was her final exam project. See designer profile for KSV Jewellery.
Swedish Fashion Talents is a not-for-profit project run by the Swedish Fashion Council to support and promote the establishment of new fashion labels and designers. Each year the Swedish Fashion Talents jury selects a specific number of designers who are given the opportunity to appear throughout the year in a variety of venues, including showrooms, exhibitions and fashion shows. The objective is to give the label exposure and aid expansion into the market
EA 4th Akharadet Ekchanok, Womens- & menswear, Stockholm, www.ea4thcom
F.A.S. Firas Al Saffar, Womens- & Menswear, Stockholm, www.firasalsaffar.com
F E S W A Felicia Swartling, Jewelry & Accessories, London/Stockholm, www.feswa.se
LAZOSCHMIDL Andreas Schmidl & Josef Lazo, Menswear & no gender, Stockholm/Frankfurt, www.lazoschmidl.tumblr.com
LOUISE KÖRNER Louise Körner, Womenswear, London, www.louisekorner.com
NAND Nette Sandström, Womens-, Menswear & Shoes, Stockholm, www.nand-sthlm.com
NEBEL Daniel Bartels & Hanna Lundvall, Unisex, Stockholm/Hamburg, www.nebelstudios.com
SÉFR SÉFR Per Fredriksson & Sinan Abi, Menswear, Malmö, www.sefrsefr.com
Swedish Fashion Talents is a not-for-profit project run by the Swedish Fashion Council to support and promote the establishment of new fashion labels and designers. Each year the Swedish Fashion Talents jury selects a specific number of designers who are given the opportunity to appear throughout the year in a variety of venues, including showrooms, exhibitions and fashion shows. The objective is to give the label exposure and aid expansion into the market.