AMA AWE is a swedish independent fashion brand making slow fashion with rhizomatic visions, founded by the designer & illustrator Amandah Andersson in 2015. Amandah graduated from Beckmans Collage of Design in 2013. The focus of the brand is to find sustainable ways of the working process, the final garment, the life and soul of it – without compromising with its unique aesthetic values. Ama Awe designs both special handmade pieces made in the studio in Stockholm but also ready-to-wear collections produced in the south of Sweden. Ama Awe works with conceptual printdesign, where each print tells its own story and are digitally printed in a kind way without bad chemicals hurting bodies and nature.
JOHANNES ADELE is a unisex brand founded in Paris 2015 by the Swedish designer Johannes Leijonberg and the French designer Adèle Gillardeau. The logo is Morse code for their initials A and J, respecting the idea of an other way of communication, maybe slower but that always goes through. They build their collections on their cultural heritages as well as their past and future travels. The atelier is based in south of france allowing them to stay away from the fashion hecticness, pursuing their own artistic vision. They focus on pure tailoring and cutting in an ongoing process to find the balance between the essential and the tradition. The clothes are made for long lasting durability and comfort, they care about a transparent method where the ethics and focus on quality is clearly seen through each of the pieces. . The materials have been carefully chosen from different countries like Sweden, France, Italy or India. The prints and colors developed and made in house are continuing their experimentation to harmonize fine fabrics with a more natural and variable beauty.
NAEMI GUSTAVSSON is a menswear designer based in Malmö, Sweden. Her work derives from aesthetics of street wear and functional clothing. She experiments in challenging the current silhouette scheme in menswear and has a sustainable approach in the design and production processes of garments.
BAUMGARTEN DI MARCO creates jewelry that achieves the perfect balance between the straightforward simplicity of everyday utility and the grace of casual elegance. The jewelry has a distinctive character that is both elegant and edgy – easy and natural. We work with materials of the highest quality, such as sterling silver 925, 18 k goldplated brass, black rhodium and raw cut diamonds – the signature of Baumgarten Di Marco.Our raw-cut diamonds are slices that remain from the diamond-cutting process – so we make use of the entire precious stone and nothing is wasted. Each piece is unique and crafted by hand using only sustainable materials. Based in Stockholm, Sweden. Baumgarten Di Marco products are already carried by 40 carefully selected retailers in Sweden and is growing at the international market as customers are increasingly recognizing the brand. See designer profile for Baumgarten di Marco.
BOW LABEL is a Swedish jewelry brand based in Stockholm. The mix of minimalistic and functional pieces offers a modern perspective on accessorizing. The design duo’s trademark is to create engaging, functional pieces that originate from a unique story or purpose. Every product is an extension of the wearer – a type of armor worn by both men and women. The name bow has many meanings such as the knot, the respectful gesture and the history-changing weapon – but the main reason for the name is actress Clara Bow, a feminist it-girl of the twenties and a famous flapper. See designer profile for Bow Label.
KSV Jewellery is a Stockholm based brand by Kristina S. Vučković, focusing on unisex with a mixture of minimalism and statement jewellery. In her work she combines her expression with fashion & art, with the triangle and contrasts as her leitmotive. In spring 2016, Kristina took her exam at Hantverksakademin as a goldsmith and jewellery designer and the collection “Prologue” was her final exam project. See designer profile for KSV Jewellery.
Swedish Fashion Talents is a not-for-profit project run by the Swedish Fashion Council to support and promote the establishment of new fashion labels and designers. Each year the Swedish Fashion Talents jury selects a specific number of designers who are given the opportunity to appear throughout the year in a variety of venues, including showrooms, exhibitions and fashion shows. The objective is to give the label exposure and aid expansion into the market
EA 4th Akharadet Ekchanok, Womens- & menswear, Stockholm, www.ea4thcom
F.A.S. Firas Al Saffar, Womens- & Menswear, Stockholm, www.firasalsaffar.com
F E S W A Felicia Swartling, Jewelry & Accessories, London/Stockholm, www.feswa.se
LAZOSCHMIDL Andreas Schmidl & Josef Lazo, Menswear & no gender, Stockholm/Frankfurt, www.lazoschmidl.tumblr.com
LOUISE KÖRNER Louise Körner, Womenswear, London, www.louisekorner.com
NAND Nette Sandström, Womens-, Menswear & Shoes, Stockholm, www.nand-sthlm.com
NEBEL Daniel Bartels & Hanna Lundvall, Unisex, Stockholm/Hamburg, www.nebelstudios.com
SÉFR SÉFR Per Fredriksson & Sinan Abi, Menswear, Malmö, www.sefrsefr.com
Swedish Fashion Talents is a not-for-profit project run by the Swedish Fashion Council to support and promote the establishment of new fashion labels and designers. Each year the Swedish Fashion Talents jury selects a specific number of designers who are given the opportunity to appear throughout the year in a variety of venues, including showrooms, exhibitions and fashion shows. The objective is to give the label exposure and aid expansion into the market.