AW17

COLLECTION AW17

The Rodebjer AW17 collection is an embodiment of ferocious female power. Channeling the force and the explosive, brilliance of women able to sidestep all obstacles – the collection is eclectic and unapologetic, über-womanly and strict.

The look is eclectic, yet sharp, employing unconventional layering to break up the silhouette. Outerwear shapes are large and exaggerated, layered over wide, floor-length pants, explosive floral flounces or technical wrap skirts that reveal long legs. The collection includes razor-sharp suits, utility cotton and wool with over-dimensioned pockets, super soft sets in merino and cashmere and quiet rubber-soled shoes, accentuated by silver orchid accessories. The focus is on strict function, paired with an explosive, sexual expressionism.

The collection has a dynamic green color palette which includes dark and bright pine, muted olive and military tones. Solitary shades of electric iris blue, fiery red, warm oat, ivory white, intense fuchsia and black enhance the color story, creating an expressive and modern look.

All patterns in the collection are derived from organic shapes found in nature, the flowing multicolored pattern of peeling eucalyptus bark, the fleshy and sexual shapes of orchids or the near abstract dots of tiny, scattered forget-me-not flowers. Combined they create an intense camouflage serving to enhance, rather than hide, the personality of the wearer.

Rodebjer

ABOUT

Rodebjer was founded in New York in 1999 by native Swede Carin Rodebjer. After she was spotted on the streets of Manhattan wearing her handmade designs, she started selling her fashion to friends and stores in New York and in Stockholm. Since then, Rodebjer, has grown steadily and is now available in our own two stores in Stockholm and in our webshop. The collections can also be found in the best department and key stores throughout Sweden and with selected retailers in over 20 countries. Our quest is to enhance personalities yet simplify everyday clothing decisions through relevant, timeless and versatile fashion that meet the many needs of the modern woman.

Signature silhouettes include slouchy suits and sets, drapey caftans and easy-to- wear dresses and kimonos – clothes that easily moves from day into night and from work to leisure. Rodebjer is strongly inspired by counterculture, the human rights and feminist movements, music, film, art and literature – passionate people with strong ideals and the courage to live by their own rules. Carin Rodebjer has won several awards within the fashion industry in Sweden and Rodebjer has for several years been one of Sweden’s most appreciated fashion brands.

SHOWROOM

Patriksson Communication

Cardellgatan 1, 114 36, Stockholm,

CONTACT Fanny Savilahti
EMAIL Fanny.savilahti@patrikssoncomms.com
PHONE + 46 (0) 8 534 88 986

By appointment


PRESS CONTACT

CONTACT Karolina Ytterberg, Patriksson Communication
EMAIL karolina.ytterberg@patrikssoncomms.com
PHONE +46 (0)70 471 89 30