ABOUT THE COLLECTION
Newhouse AW2018 is designed for the well-dressed and conscious woman. The classic wardrobe is, as always, at the heart of the Newhouse design. This season we let the decorated feminine meet the classic masculine. The silhouette is straight and free, where the masculine-inspired coat, white shirt, decorated blouse and the wide trousers are central to the look. We have chosen exciting materials like tweed, velvet, lace and metallic. The color scale is subdued and natural.
Newhouse collections are made in the spirit of décor and textile craftsmanship. A large part of the collection is created in Newhouse’s own sewing studio, in close collaboration with the designer, pattern designer and sample dressmaker. The work is precise and accurate and gives the garments their qualitative character. The experience of the garment lies in the well-chosen details, the well-tailored fit and the hand-picked fabrics. Designing for Newhouse is to lead a living piece of Swedish craftsman history.
Nina Knutsson – Head designer for Newhouse
ABOUT THE COLLECTION
Newhouse SS18 is inspired by the life by the ocean, everything from a well dressed marine wardrobe to a free silhouette in casual materials and cuts. The classic baton striped sweater combined with the club blazer was the starting point for the spring collection. The look is tailored and preppy with red, marine blue and white as its palette. The spotlight is on the most fundamental pieces one has in ones wardrobe, the white shirt, the jeans, the knitted sweater and the trenchcoat.
The summer collection is based on a loose silhouette. The coloring is strong and rich. Different shades of pink, blue, yellow, green and turquoise plays nice with each other. Natural materials such as loosely knitted cotton are central and the prints are floral. The collection also includes delicately tailored evening dresses in French taffeta.
Designer: Nina Knutsson Stylist: Kawa H Pour
Newhouse was founded in 1986, with the ambition to create a classical wardrobe for women. The brand is run by Antonia and Beate Häller, in the same localities as where their grandfather Jarl Häller was producing women’s blouses in the 1940’s. The brand stands for traditional tailoring and genuine material, and creates well tailored garments of classical cuts.
Newhouse, Strandvägen 7B, 114 56 Stockholm
CONTACT Merike Kjaergaard
PHONE +46 (0) 768-48 11 19
CONTANT Helena Mildh, MILDH PRESS AB
PHONE +46 (0) 70 791 18 15, + 46 (0) 8 640 84 01