ABOUT THE SS18 COLLECTION ROOF GARDEN
“THE AIR WE BREATHE- THINKING GREEN BECOMES A HIGH PRIORITY”
The quality of urban environments are worsening in every city and the temperature in the air is gradually rising. Effective measures are needed to mitigate it.It is common knowledge, and research has shown results that when planning construction nearby or surrounded by greenery lower ambient temperatures have been recorded compared to building away from vegetable life. The result has also shown that a roof garden has the potential of cooling energy savings. Therefore the future votes for additional roof gardens to be implemented in the cities planning and by planting additional greens on top of buildings should become a great way to make every urban area more efficient when providing cleaner breathing air. We are inspired when our senses play an important part in reminding us what we desire and when we adapt to a new lifestyle. Thus, the theme of a roof garden is a key reference for our SS18 Collection. We have been very inspired by roof gardens which is evident in our flower prints, bamboo and straw décor. The collection has individuality with high contrast styles, strong silhouettes and vivid colours. Each dress ahs been thought of with a confident attitude in mind.
The Spring/Summer 2017 collection is inspired by the graceful movements of the swan, a symbol of light, self-transformation and beauty.
Designer Jennifer Blom Stylist Robert Nordberg Hair André Cueto Saavedra, MIKAs LOOKs Make up Josefin Scherdin, MIKAs LOOKs
Show Coordinator RMPR
Swedish fashion designer Jennifer Blom graduated from Beckmans College of Design in the year of 2007. After several years of working as a designer for well-known Swedish brands she launched her own label in 2013. Jennifer Blom creates beautiful, hand-made dresses with great focus on detail, quality and craftsmanship.