WOMENS SS18

About the collection

The Spring / Summer collection continues the path established with the AW17 season.

A collection aimed at a woman with a strong entrepreneurial mindset, who leads an active life, curious on society and developments with sports and travelling as a natural part of her everyday life. Anja Rubik, Caroline de Maigret and Blanca Li are some of the women, who continues to be our muses and source of inspiration.

All pieces in the collection are there for a reason, with hero products such as the leather jacket, the lightweight parka, the power shirt and the bomber as well as tailoring and denim.

The colour palette runs from the neutrals of black, navy, off white, grey mélange and khaki and is complemented by accents of light blue and pop red.

The Spring/Summer 2018 collection is a perfect wardrobe that enables the J.Lindeberg woman to dress with little effort, to focus on her life, following her own convictions rather than the conventions, true to the J.Lindeberg DNA.

MEN’S AND WOMEN’S ACTIVE AND GOLF COLLECTION

Building Bridges – Challenging the conventions in sports

New level
With the Spring Summer 2018 JL Sport collection, J.Lindeberg introduces an entire new level of premium, sophisticated and designed sportswear. Covering clothing for an active lifestyle – for golf, for the gym, for yoga and for running, setting the tone for the active sport collections for the future.

Newness
Back to the roots, challenging the sports competition with style and function. Launching an entire new concept, building the bridge between our bestselling styles today, and innovative, forward thinking brand building products of tomorrow.

Colours
The colour palette introduces highlights of tinted yellows and pinks, sporty racing red, 70s faded blue, to the neutrals white, black and navy.

Inspiration
The overall inspiration is taken from the 70s, when sports and comfort became relevant as a lifestyle, when silhouettes became relaxed, when less was more, and each cutline served a purpose. J.Lindeberg SS18 stands for a reduced, functional and graphical design with a clear red thread throughout the collection. Our goal is to make function beautiful.

Designer: Johan Lindeberg Show Coordinator: Mallory Passuite / J.Lindeberg

MENS SS18

About the collection

The Spring/Summer collection continues to celebrate the sleek and simple aesthetics of J.Lindeberg. A collection aimed at a man with a strong entrepreneurial mindset, who leads an active life, curious on society and developments – with sports and travelling as a natural part of his everyday life.

All pieces in the collection are there for a reason, with timeless heroes such as the leather and suede jacket, the lightweight utility outerwear, the bomber, the pilot jacket and of course the corner stones; modern tailoring and premium denim. The key silhouette is slim, but this season also includes fuller volumes and cuts in tailoring and smart casual shirting – a new take on power dressing.

SS18 also introduces a new “Bridge Logo Program” presenting new products ranging from coach jackets, track suits, sweat shirts, jersey, sneakers and caps.

The colour palette presents one graphic black and white scheme, with soft grey and grey mélange, matched with khaki greens and signal orange, the second scheme ranges from dark navy to lighter indigo shades, paired with cream off white, highlighted with a subtle accented tobacco shade.

With this collection we continue our mission to bridge fashion and functionality with products that enable the contemporary man to share an active lifestyle, in style, with integrity and with a rebel’s touch – true to the J.Lindeberg DNA.

MEN’S AND WOMEN’S ACTIVE AND GOLF COLLECTION

Building Bridges – Challenging the conventions in sports

New level
With the Spring Summer 2018 JL Sport collection, J.Lindeberg introduces an entire new level of premium, sophisticated and designed sportswear. Covering clothing for an active lifestyle – for golf, for the gym, for yoga and for running, setting the tone for the active sport collections for the future.

Newness
Back to the roots, challenging the sports competition with style and function. Launching an entire new concept, building the bridge between our bestselling styles today, and innovative, forward thinking brand building products of tomorrow.

Colours
The colour palette introduces highlights of tinted yellows and pinks, sporty racing red, 70s faded blue, to the neutrals white, black and navy.

Inspiration
The overall inspiration is taken from the 70s, when sports and comfort became relevant as a lifestyle, when silhouettes became relaxed, when less was more, and each cutline served a purpose. J.Lindeberg SS18 stands for a reduced, functional and graphical design with a clear red thread throughout the collection. Our goal is to make function beautiful.

Designer: Johan Lindeberg Show Coordinator: Mallory Passuite / J.Lindeberg

AW17

COLLECTION AW17

Johan Lindeberg will show at Stockholm Fashion Week with the Women’s Autumn/Winter 2017 collection, not only celebrating his comeback to his namesake brand, but also the 20th year’s anniversary since the first collection for A/W 1997.

“You can’t be a modern and international lifestyle brand today without having the woman in a powerful role, says Johan Lindeberg. “I am a person who truly believes that the dynamics in the world have to change, and that women should be in charge and guide us to a better world. I believe in the natural strength and values of a modern woman.”

“The way I approached this collection was very simple. I wanted to create clothes that I believe women that I admire would wear. I decided not to take any theme, just focusing on creating a modern wardrobe with clothes that will always be wearable, but still chic and with shape. I followed the J.Lindeberg DNA, combining fashion and sports which feels relevant – today more than ever. It also felt natural to focus on sharp tailoring, which has always been part of the J.Lindeberg foundation, specifically combined with dynamic sportswear. In addition we studied the archives and brought back some important styles from the past.”

“The J.Lindeberg woman is an international entrepreneur, who is driving projects on any level in order to inspire and influence the world in a positive way. I see the JL woman as active and engaging, who cares as much about supporting others as well as making sure to live a dynamic and healthy life. Being a photographer has helped me in my work as I had the opportunity to connect with women around the world. I am very focused on using the J.Lindeberg Women’s collection to get the woman a leading role in the J.Lindeberg lifestyle.”

Designer: Johan Lindeberg Stylist: Christopher Insulander / Link Details Hair: Andre Cueto-Saavedra / MIKAs LOOKs Makeup: Karin Westerlund / LUNDLUND Music: Freshteh Piltan Show Coordinator: Malin Odelfelt

THE BRIDGE SERIES

LAUNCHING THE BRIDGE SERIES
“We want to dress people who want to change the world”.
The Bridge Series is a communication concept created by Johan Lindeberg to capture the soul, essence and unified voice of the lifestyle brand that spans from fashion to sport.

The Bridge Series invites a selection of talent to share their thoughts and ideas with the world. While the ages, professions and particular passions of talent selected may range, they each represent the modern outlook and inspiring lifestyle that is J.Lindeberg. Talents span from a highly successful entrepreneur who has changed the fashion landscape in New York, to an athlete and free-ski legend who out-skies avalanches.

The Bridge Series concept stems from the J.Lindeberg logo of 20 years, which resembles a bridge. In a wider context, a bridge is a very powerful symbol. And, for all that it symbolizes today, the bridge is an increasingly important part of the brand’s culture and DNA.

Each talent in The Bridge Series is asked to reflect—on their life and work, the world—and to then provide their own unique statements, which are paired with intimate portraits taken by Johan Lindeberg. In his style, the photos are raw, and they aim to portray the talent’s true character—to capture the person more than the “model.”

“The first thing Stefan and I talked about when he asked me to rejoin my namesake brand after 9,5 years apart was to reinforce the voice of the brand. I wanted to show the diversity of the brand in The Bridge Series… With people I know and who inspire us… It’s an important time in the world, and I believe in a brand having a voice.” says Johan Lindeberg.

“With the beautiful portraits and strong quotes of these inspiring people Johan has really managed to capture the voice of the brand. This is an exciting step towards communicating J.Lindeberg with one powerful, international voice.” says ceo and co-owner Stefan Engström.

The Bridge Series, including the Bridge magazine will serve as an ongoing platform for the J.Lindeberg community, with new talent each season. It will be rolled out globally throughout autumn 2016 and will continue on during 2017 with new exciting people.

 

The talents featured in the AW16 project will include:
• Waris Ahuwalia, actor and designer
• Alexandra Agoston, model and creative
• Chris Colls, photographer
• Sverre Liljequist, free skiing legend
• David Alexander Flinn, artist and model
• Alexander Lundqist, model and golfer
• Mazdack Rassi, entrepreneur and founder of Milk empire
• Loreen, artist and producer
• Arsun Sorrenti, skateboarder, musician and student
• Blue Lindeberg, model, actress and student

 

Designer J.Lindeberg Photo Johan Lindeberg

SS15

J.Lindeberg

ABOUT 

The Scandinavian Fashion House J.Lindeberg was founded in Stockholm in 1996, by Johan Lindeberg, with the vision to build an international brand for modern and aware consumers. The company bridges fashion and function, offering outstanding products for a modern active lifestyle.

Today distribution covers more than 35 countries, and there are close to 90 J.Lindeberg stores and 35 shop-in-shops in e.g. Stockholm, Copenhagen, Oslo, Munich, New York, Los Angeles, Miami, Tokyo, Hong Kong, Beijing, Shanghai and Seoul. J.Lindeberg is sold in over 900 stores, including the leading high-end department and specialty stores around the world. The company is headquartered in Stockholm, Sweden.

SHOWROOM

J.Lindeberg HQ

Stadsgårdshamnen 24, 116 45 Stockholm

EMAIL info@jlindeberg.com
PHONE +46 (0)8 506 850 00

By appointment

PRESS CONTACT

CONTACT Monika Khavar, Ibeyostudio
EMAIL monika.@ibeyostudios.se
PHONE +46 (0)8 743 08 67