ABOUT THE COLLECTION
“I like to express myself everyday through colour and shapes. Colour can make a person light up a room or feel cozy at home. It expresses emotion and personality. It’s a big deal. Even on the most ordinary functional garment that most of us wear everyday jeans“ says Ingrid Berg.
Designer: Ingrid Berg Stylist: Ingrid Berg Hair: MIKAs Make up: MIKAs Show Coordinator: Peter Andersson
Iggy Jeans is a freshly minted Stockholm-based brand, the brainchild of Ingrid ”Iggy” Berg. Iggy Jeans customize and create signature designs on new and vintage clothing. Practicality meeting punk, with patterns that have a dose of a light-hearted sense of fun. That’s the Iggy Jeans ethos. Ingrid started painting on basic vintage jeans to create something fun and unique. The contrast between the utilitarian jeans and the handcraft of the painting caught the eye of jeans entrepreneur Örjan Andersson and is sold at his shop Ö till A in Stockholm.
ADDRESS Götgatan 105, Stockholm, Sweden
CONTACT Jonathan Nyborg, Patriksson Communication
PHONE +46 (0) 70 789 82 43