SS19

ABOUT THE COLLECTION

Dream on Dreamer is an hommage to the volatile Swedish summer. The breathtaking beauty of nature, when everything is in bloom. Magical nights that are more like days that never end. A soft breeze, the warming sunlight. Living for the moment knowing it won’t last forever. In addition to the collection Ida Sjöstedt has shared her inspiration with Swedish fashion illustrator Stina Persson -creating four unique pieces of art for Absolut Art.

Designer: Ida Sjöstedt Stylist: Sofie Krunegård Hair: Kevin Murphy Make up: Mac Cosmetics Music: Erik Wikström

AW18

ABOUT THE COLLECTION

Trends fade but style is eternal. A cliché saying, but true nonetheless. Ida Sjöstedt Iconic for AW18 is about creating the magic formula that makes fashion desirable and timeless. Some things are eternal: bambi eyes, a rose in full bloom, strings in the perfect tune, a beautiful sunset or a starry night, the little black dress and the perfect fit jeans.

Designer: Ida Sjöstedt Stylist: Sofie Krunegård/ Adamsky Hair: Kevin Murphy
 Make up: Sandra Wannerstedt Mikas Looks
Music: Erik Wikström

SS18

COLLECTION SS18 SECRET GARDEN

Follow the sun and get to a place where wild roses grow, birds sing and fairies dance under the watching eyes of angels. The atmosphere is soft like a summer breeze, a butterfly kiss or the whisper in a baby’s ear. An eclectic mix of materials such as beaded tulle, metallic lace, tulle and chiffon with floral prints and muted pastels. Dreamy dresses for anyone who is young at heart and nurture a craving for beauty.

Designer: Ida Sjöstedt Stylist: Sofie Krunegård / Adamsky Hair: Kevin Murphy Make up: Sandra Wannerstedt / Mikas Looks

AW17

COLLECTION AW17 BELLADONNA OF SADNESS

The collection is inspired by the animated movie with the same name. It’s a dark tale of of a young virgin who makes a pact with the devil to become sexually powerful. As her power grows, the men around her weaken and this in the end leads to her ruin.

It’s about the cliché of women being seen as innocent versus sexually strong is as much a contradiction as a symbiosis.

Designer: Ida Sjöstedt Stylist: Sofie Krunegård / Hall&Lundgren Hair: Kevin Murphy Makeup: Sandra Wannerstedt / MIKAs LOOKs Nails: Frida Selkirk / Nailstyling Music: Erik Wikström

SS17

COLLECTION SS17

Someone once questioned: Is a world where we don’t love to play, a world worth fighting for? As a new day breaks you first see the beauty as the sun rises, and there is a feeling of hope, expectations and a sense of bliss in the air. Let this be a tribute and a celebration to the world we all would like to live in. A place filled with harmony and peace. Heal the world and let love rule.

Designer: Ida Sjöstedt Stylist: Sofie Krunegård / Hall Lundgren Hair: Kevin Murphy Make-up: Elva Ahlbin/ Adamsky Nails: Frida Selkirk Nailstyling Music: Erik Wikström

Ida Sjöstedt

ABOUT

Ida Sjöstedt is lauded for her feminine, fairytale inspired collections. The Swedish-born and London-trained fashion designer is a lover of detail and playfulness in her creation of princess worthy creations. Elle named Ida Designer of the Year in 2016 for her distinctive and mystical dresses, which can be found at around 40 retailers. From her atelier in Stockholm, she also designs private couture dresses.

SHOWROOM

Jus Showroom

Brunnsgatan 7, Stockholm

CONTACT Ulrika Nilsson
EMAIL info@jus.se
PHONE +46 (08) 611 98 00

By appointment

PRESS CONTACT

CONTACT Thomas Hägg, Carlson Hägg Communication
EMAIL thomas@carlsonhagg.com
PHONE +46(0)70 872 38 06