COLLECTION A/W 2016
Go your own Way
Designer: Ida Sjöstedt Stylist: Sofie Krunegård / Hall Lundgren Hair: Kevin Murphy Make-up: Sandra Wannerstedt / MIKAs LOOKs Nails: Frida Selkirk Nailstyling for Minxs Nails Shoes: Ida Sjöstedt for Nelly Bags: Charlott Vasberg Music: Erik Wikström
Swedish fashion designer Ida Sjöstedt graduated from London’s University of Westminster in the year 2000. After freelancing in London for various designers she moved back to Sweden and set up her own label in Stockholm the following year.
Since then she has become one of Sweden’s most popular designers, combining ready to wear collections with couture dresses for private clients including the Swedish royal family. Ida Sjöstedt’s creations are as popular with celebrities on the red carpet as for girls all around the country who love to wear her dresses for special occasions.
Ida Sjöstedt has twice been the winner of Sweden’s biggest fashion magazine DV Guldknappen Readers Choice Award for best designer of the year (2011 and 2014). She has been a multiple nominee for both the Elle Award and the original Guldknappen Award over the past years and recently won the Elle Award for Designer of the year 2016.