AW19

ABOUT THE COLLECTION

Happily ever after.. not so much when life comes in between. A woman on the verge who’s getting all dolled up on the outside to escape the demons battling on the inside.
A she devil disguised to an angel.
Fighting gloom with glitter in a mad world.

Designer Ida Sjöstedt Styling Sofie Krunegård Hair Kevin Murphy Make up Mac Cosmetics Music Erik Wikström Show Coordinator PAP Studio

SS19

ABOUT THE COLLECTION

Dream on Dreamer is an hommage to the volatile Swedish summer. The breathtaking beauty of nature, when everything is in bloom. Magical nights that are more like days that never end. A soft breeze, the warming sunlight. Living for the moment knowing it won’t last forever. In addition to the collection Ida Sjöstedt has shared her inspiration with Swedish fashion illustrator Stina Persson -creating four unique pieces of art for Absolut Art.

Designer: Ida Sjöstedt Stylist: Sofie Krunegård Hair: Kevin Murphy Make up: Mac Cosmetics Music: Erik Wikström

AW18

ABOUT THE COLLECTION

Trends fade but style is eternal. A cliché saying, but true nonetheless. Ida Sjöstedt Iconic for AW18 is about creating the magic formula that makes fashion desirable and timeless. Some things are eternal: bambi eyes, a rose in full bloom, strings in the perfect tune, a beautiful sunset or a starry night, the little black dress and the perfect fit jeans.

Designer: Ida Sjöstedt Stylist: Sofie Krunegård/ Adamsky Hair: Kevin Murphy
 Make up: Sandra Wannerstedt Mikas Looks
Music: Erik Wikström

SS18

COLLECTION SS18 SECRET GARDEN

Follow the sun and get to a place where wild roses grow, birds sing and fairies dance under the watching eyes of angels. The atmosphere is soft like a summer breeze, a butterfly kiss or the whisper in a baby’s ear. An eclectic mix of materials such as beaded tulle, metallic lace, tulle and chiffon with floral prints and muted pastels. Dreamy dresses for anyone who is young at heart and nurture a craving for beauty.

Designer: Ida Sjöstedt Stylist: Sofie Krunegård / Adamsky Hair: Kevin Murphy Make up: Sandra Wannerstedt / Mikas Looks

AW17

COLLECTION AW17 BELLADONNA OF SADNESS

The collection is inspired by the animated movie with the same name. It’s a dark tale of of a young virgin who makes a pact with the devil to become sexually powerful. As her power grows, the men around her weaken and this in the end leads to her ruin.

It’s about the cliché of women being seen as innocent versus sexually strong is as much a contradiction as a symbiosis.

Designer: Ida Sjöstedt Stylist: Sofie Krunegård / Hall&Lundgren Hair: Kevin Murphy Makeup: Sandra Wannerstedt / MIKAs LOOKs Nails: Frida Selkirk / Nailstyling Music: Erik Wikström

Ida Sjöstedt

ABOUT

Ida Sjöstedt is a Swedish designer brand known for the dreamy aesthetics created by its founder and creative director Ida Sjöstedt.

Intrigued and inspired by the complexity of being a woman, her designs are always inspired by female stereotypes. From riot girls to fairytale princesses, power ladies and everyone else in between.

With her roots in tailoring and a fashion degree from London’s University Of Westminster Ida Sjöstedt combines UK style with Scandinavian functionality, and always pays close attention to details, fit and execution. The label was founded in 2001.

SHOWROOM

 Ida Sjöstedt HQ

Polhemsgatan 20 A, Stockholm

CONTACT Malin Hedin
SALES Katja Luján Engelholm
EMAIL press@idasjostedt.com
PHONE +46(0) 8 562 972 94

By appointment

PRESS CONTACT

CONTACT Thomas Hägg, Carlson Hägg Communication
EMAIL thomas@carlsonhagg.com
PHONE +46(0)70 872 38 06