COLLECTION AW17 VINTAGE GLAMOUR THROUGH THE EYES OF TODAY
A group of teenagers at an after party, digging into the wardrobe of an eccentric ‘70s rockstar — this was the imagined scenario that started the Hunkydory AW17 collection. The result is a rich mashup of disparate references; Victorian lace, military regalia and ‘70s bohemia. All irreverently mixed with modern takes on deconstructed denim, bomber jackets and street wear. The story built on this interesting clash between old and now, high and low, dressy and casual.
Offering a rich variety of expressive pieces, the collection opens up for reinterpretation according to each individual’s style. Depending on how it is worn, a leopard-printed fur or a bullion-embroidered officer’s jacket can create completely different impacts. Highlights include highly military regalia, luxurious materials velvet, lace, ostrich feathers and embroidered lace. Mixed with deconstructed denim, nylon bomber jackets and printed jersey sweatshirts.
Designer: Hunkydory Stylist: Lisa Lindqwister / LUNDLUND
Hunkydory is a Stockholm based fashion brand founded by Ulrika and Christopher Bjercke in 1996. The design is a combination of refined elegance and bohemian rock, defined and inspired by music and the founders contrasting design, attention to details and use of materials.
The Hunkydory customer is a young woman of laidback elegance. Due to her strong, individual preferences she is looking for an alternative to the mainstream brands.
With Hunkydorys stylistically pure, yet artistic attitude, the line offers clean, urban fashion with a distinct design and a carefree approach that stand the test of time. Hunkydory is present in Europe, USA and Australia.
Cardellgatan 1, 114 36, Stockholm,