Since the label Dagmar was launched in the Spring of 2005, it’s unconventional and sophisticated style has been widely recognised by the fashion industry as well as the press throughout Europe, United States and Asia and have received several prestigious awards.
The company is run jointly by the three sisters Karin Söderlind, Kristina Tjäder and Sofia Wallenstam – all with notable backgrounds within Swedish and international fashion industry.
The design is characterised by a style best described as unconventional and sophisticated. The garments from Dagmar stand out with their unique combination of high quality, trendiness and sensuality. The feeling, the colours and the patterns are found primarily in the Art Deco period of the 20’s and 30’s. Motion pictures, architecture, art, music and dance inspire to the decadent touch. The feminine sensuality adds a fascinating mysticism to every Dagmar item. Safeguarding the craftsmanship and to make use of valued traditions from the past, are important parts of the creative process when developing the collections.
The principal source of inspiration – and muse – is the sisters’ late grandmother by the name Dagmar. She was herself a tailor and inspired the sisters to develop their interest for fabrics and design at a young age.
CONTACT Fanny Savilahti
PHONE +46 8 534 889 86
CONTACT Sara Bourke, Patriksson Communication
PHONE +46 8 528 019 74