The House of Dagmar Autumn/Winter 2018 collection ‘Vulnerable Yet Invincible’ is inspired by the poem “Diversity” by Jon York:

Be vulnerable yet invincible and at the same time

be strong yet weak and

be drunk but sober,
staying high but grounded and stable but chaotic

The poem reflects the collection in the way west meets east, soft meets rough and masculine meets feminine. Timeless classics become deconstructed and subsequently reconstructed as a new silhouette.
“We live in a time of change, where people are moving, cultures are being mixed and we feel the need to go back to our roots. We felt a need to point out that opposites attract and bring us tighter together”
- Kristina Tjäder, Creative Director

This season, the Dagmar woman is spending time in her home, looking to eclectic interiors and great design classics for inspiration. As the outside world becomes more insecure, her personal space becomes increasing- ly important. She draws influence from places she’s travelled to and people she’s met. A clean and contem- porary base with an eclectic and feminine touch.

The feel of the collection mirrors the poem with its contrast in the use of materials, influenced by exaggeration of shape, such as waist, and supersized versus clean and sculptural as key compliments to the silhouette. The seasonal print is influenced by folklore with patchwork and elegant punk influences in rich colours such as mustard, burgundy, black, blue and white, which will be presented as the seasonal colours. In addition to these, bright pink and turquoise are vivid highlights within the collection.

Key pieces are an oversized twill black and white coat and skirt, a houndstooth suit with high waisted trousers, patent cotton trousers and skirt, brocade knitted cocktail dress and top, as well as a soft mohair sweater and a jacquard knitted deconstructed sweater. The dresses and blouses are feminine and illustrate the joining of influences from folklore and punk cultures.



The rise of female communities is the main influence for the Spring/Summer 2018 Collection. Women of different cultures and generations coming together to protest as a response to the political changes inspires the Dagmar woman this season. The inspiration manifests itself though the universal tradition of braiding as a symbol for strength & female solidarity which is a common thread throughout the collection.

A key silhouette for the season is the blanket shape, an exploration of wrapping & manipulating cloth around the body, a powerful way of protecting and empowering the person wearing it. A recognition throughout the collection are rigid metal details and bold clashes of stripes & colours. The silhouette has a slim clean line with straight skirts, floor grazing maxi length dresses and form following tubular pant styles to contrast with the oversized & sculpted top silhouettes.

Key items are draped blanket and kaftan styles, the straight skirt, the cotton suit, a knitted dress in a mid gauge and a crochet set, consisting of a one shouldered hybrid knit top with matching skirt. Colours are monochrome black & white w/ sandy beige. Accent colours are electric blue and strong yellow. House of Dagmar’s signature lace technique is influenced by braiding techniques, focused on a knitted herringbone rib and hand manipulated drapes. Graphic braided patterns and minimalist architectural influences adds a clean look.

Designer: Kristina Tjäder Stylist: Nike Felldin / LUNDLUND Casting: Helin Honung Show Coordinator: Anna Ellinor Sundström



The Austrian artist, Svenja Deininger’s abstract paintings provided the starting point for Dagmar’s AW17 collection. The mix of colours, surfaces, textures and graphic shapes found within her work appeals to the Dagmar woman.

Aerial photographs of landscapes are recalled when standing in front of Deininger’s large scale canvases. These graphic divisions proved to be particularly inspiring for the placement of intarsias, in knitted sweaters that utilize three different yarn qualities within a single garment. The ‘dividing line’, a reoccurring theme in her work, is also explored in experimental cuts in the collection.

The collection emphazises knits and offers ultimate basics in sustainable qualities such as a recycled merino wool as well as a recycled cashmere, etc. Masculine inspired outerwear, traditional shirtings, ribbed tops and dresses, suitings all with a feminine twist and expressive details are what Dagmar’s AW17 collection offers.

The colour inspiration comes from Deininger’s palette, ocean blue, landscape green and oxblood the contrast colours are dove blue and lipstick red. There is also a strong graphic black and white story in the collection.

Designer: Dagmar Stylist: Victoria Sekrier / Lalaland Artists Casting: Jacob Mohr / Creartvt Hair: Erika Svedjevik / LinkDetails Makeup: Anya de Tobon / LinkDetails Music: Ohlogy Show Coordinator: Anna Ellinor Sundström / Patriksson Communication



In the modern world, where technology is an integral part of our everyday lives, the Dagmar Woman finds herself drawn to nature and real experiences as a counterbalance. For Spring Summer 2017, Dagmar presents a collection that combines the fundamental with that which has been reimagined to become the radical.

The woman we picture is sensual and confident. Where society struggles to find the balance between the natural and artificial, she utilizes the dynamic nature of these contrasting elements. In the same way, the collection combines and transforms fundamental garments such as the crisp white shirt and classic cable knitted sweater with progressive cuts and knitting techniques.

The silhouette is tapered, often fitted at top but loose and wide at bottom, or built in layers like a fan. The collection presents both oversized loose fan-shaped dresses and outerwear, as well as silhouettes where the waist has been marked by a drawstring, or another functional element that can be individually draped or adjusted. The fan shaped neckline plays a key role in the relaxed silhouette found throughout the collection.

Details and finishings find inspiration from sportswear and functional solutions such as taped seams, drawstrings and perforated fabrics. In contrast to the fundamental shapes the collection presents a number of draped skirts and dresses.

The woven qualities range from cotton poplin and cotton chinos, to technical linen blends and an ultra-light parachute inspired fabric. The leather is soft, light and drapy. Spongy knitted fringes and ribs contrast with cable knits and reimagined basket and lace knits.

Key items in the collection include a loose fit chino pant, knitted tops and dresses in a graphic lace knit pattern. Also featured are clean Caroline Bessette-Kennedy style dresses that have been reimagined to become voluminous.

The colour palette is neutral, constrained to tones of whites, oats, chalk, stones, indigo, sky blue, and dried herbs – the natural – contrasted with a strong technical orange – the artificial. Surreal paisley patterns are contrasted with the crisp white of men´s shirts and a classic Breton stripe.


House of Dagmar


House of Dagmar is a Swedish fashion house based in Stockholm, run jointly by three sisters Karin Söderlind, Kristina Tjäder and Sofia Wallenstam. The brand is named after the sisters’ late grandmother by the name of Dagmar, who herself was a tailor and model of confidence, ability and style. It is her qualities that form the blueprint of the Dagmar Woman.

The brand is sophisticated, architectural and specialises in expressive knitwear. The collections are characterised by stylised natural forms, geometrical shapes and utilitarian design. Inspiration is taken from architecture, contemporary art and culture. Knitwear is the signature product of House of Dagmar and forms the core of each collection, the knits are uniquely artistic, innovative and distinct.


Nybrogatan 34

CONTACT Hanna Hyltén-Cavallius, House of Dagmar
PHONE +46 (0) 735 34 56 05

By appointment


CONTACT Lois Tempelman, House of Dagmar
PHONE +46 (0) 70 865 32 33