AW17

COLLECTION AW17

In the beginning of July and August 2016, many protests where held by the Black Life Matters movement in various cities throughout USA after the killing of many innocent Afro American citizens.

BLM is an international activist movement, originating in the Afri­can-American community, that campaigns against violence and sys­temic racism toward black people.

This made me think of the Black Panther Party who worked for the same cause more than 35 years ago. How they with their uniform look consisting of leather jackets, black polo necks, berets and lace up boots formed a united strong group recognised by the whole world.

During the design process we worked much with the construction of the individual and collective identity. How we get stronger as indivi­duals in a group. Why the group identity is dominating the individual expression. Discussing how the way we dress effect how we act etc.

After a turbulent year in world politics, we wanted to create a strong, positive collection. We think of this as our sketch of an unconventional uniform for a young activist. Generic, strong garments to make you feel protected and forceful.

With our focus on the archetypes we do not wish to be without, like the duffel coat and car coat alongside with sporty windbreakers and a nylon polo neck in neon colour. Sharp tailoring in pinstripe, glitter knitted vest-tops, various checked shirts and trousers, and playful western inspired belts in patent leather.

While the silhouette is predominantly oversized or A-lined, featuring playful details and an eclectic choice of fabrics, it always emphasi­zes individuality and personal strength. Always aiming for the perfect balance between the chaos and calm. Playful and subtle. Classic and modern.

 

Designer: Hope Stylist: Frida Bard 

Hope

ABOUT

Hope is a Swedish fashion brand established in 2001 with a passion for high-quality garments that inspire and emphasize individual style. The products are characterized by a creative approach to functional materials, fits and details. The brand has been recognized with numerous awards within the fashion industry, including Elle Magazine’s “Designer of the Year” in 2007 and the coveted “Guldknappen” award in 2010.

Today, Hope collections are carried by over three hundred retailers in more than twenty-five markets, as well as own stores, online shop and Shop-in-Shops.

SHOWROOM

Hope HQ

Gävlegatan 12 A , 113 30 Stockholm

CONTACT Johanna Wahlberg
EMAIL johanna.wahlberg@hopestockholm.com
PHONE +46 (0) 734 34 6928

By appointment

PRESS CONTACT

CONTACT Carl Von Wachenfeldt, Patriksson Communication
EMAIL carl.von.wachenfeldt@patrikssoncomms.com
PHONE +46 (0) 704 37 56 82