Designer: Diana Orving Stylist: Christopher Insulander, LinkDetails Hair: Philip Fohlin, LinkDetails Make Up: Åsa Karlsten, MAC Cosmetics Music: LUNE Choreography: Pontus Pettersson




Designer Diana Orving Choreography Alexander Ekman Dancers Stockholm 59o North* Music Mikael Karlsson Stylist Christopher Insulander / Link details Make up Åsa Karlsten Hair Philip Fohlin / Link details




Playing with opposites, the distinctive draping techniques of the collection meet the excessive ATELIER work in the borderland between reality and imagination. Working with repetition and the difference in each singular item the work seems like both zooming in and zooming out at the same time – meditating, mediating, meeting.

Images of cobblestones and fabrics draped on mannequins appear as shapes and marble statues in prints on delicate washed viscose. Prints are mixed with raw canvas painted with a brush to create repetitive patterns. Garments produce a layer on layer effect, simultaneously unveiling and hiding. It becomes a soft architecture that host and hides its wearer. One recognizes the brands characteristic aesthetics in the softly draped dresses, the explorative cut tailoring and carefully chosen materials that making the pieces come to life and adapt to their carrier. Where movement is both created and encouraged.

The work of elaborating and exploring season after season can be described as a circle expanding. Elements and influences can be recognised and traced yet they transform. The color palette embraces contradictions, optic white meets deep navy and raw ecru, petrol and pale shade of shimmering metallic add a subtle poetic emphasis to the collection.

Diana Orving


DIANA ORVING is a Swedish fashion brand by designer and artist Diana Orving (b.1985). DIANA ORVING consists of two lines of work; one being the Collections run by season (SS/AW), and one being the Atelier focused on more experimental artistic work.

DIANA ORVING has a multi-faceted and variable style with a distinctive design that is characterized by an organic feel and movement through layers, volume and beautifully draped fabrics. The work with the collections is centered on the actual construction, Diana explores and works with her unique draping techniques, used in a number of ways to create intricate silhouettes consistently throughout the collection. Creating playful and stylish garments that dynamically encounters the person wearing it. Encouraging movement by the body and by the garment itself, every piece should ask for altering.

DIANA ORVING Collections has presented women’s wear collections at fashion shows and exhibitions in Sweden and internationally since spring 2007.

DIANA ORVING Atelier provides a space for contemplative and uncompromised crafting and research in an expanded field of fashion and textile. With an emphasis on artistic experimentation with shapes and ideas DIANA ORVING Atelier is creating a wide range of works such as sculptural showpieces, installations or costumes for the Royal Opera. With the Atelier Diana receives specific commissions and pursues collaborations with other artists and art forms.

DIANA ORVING was awarded Designer of the year by Swedish ELLE magazine 2017.


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