“The Collection is inspired by the times we live in and the way the world around us is changing.
The rebel has been given more space.
The influence is dandy punk and how to protest silently.
To break the standards. Daring to be your own hero.
Which is one of the core values for Daily Routine AW17.”
Designer: Christian Lippich Stylist: Robert Rydberg Hair: Noir Stockholm, Hans Nilsson Make up: Make-Up Academy Music: Martin Kling Show Coordinator: PAP



The SS17 Dailyroutine collection has drawn its inspiration from the movie close encounters from 1977.

The colours and the mood is all ecountered for in the early stage of the movie. The story of the discoveries in the Sonoran dessert and the empty void of the unknown takes presence in the the first Dailyroutine Spring Summer collection.

Shown in the unperfect and the disstorted look of fabrics, styles and treatments and the naive hand embroiderys. All tinted in the dessert hues and the season highlight color ochra, the burnt soil and the limitation of green life in the dessert.


Styling Robert Rydberg Hair Hasse Nilsson, Noir Show Coordinator Jonas Bergström



Designer Christian Lippich, Royal College of Art fashion graduate, is the founder and creative director of the stylish and contemporary mens fashion brand Dailyroutine.

Dailyroutine is the brand that operates in the borderland of luxury fashion and contemporary clothing. Made as a complete wardrobe for the modern man. Showing collections four times a year. Dailyroutine offers a solid ground for a modern store to buy seasonal collections.

Christian Lippich has a very established history in contemporary fashion working for luxury brands as St John, Elie Tahari, YSL and Alexander McQueen among others.

Working as a designer for Tiger of Sweden for eight consecutive years Christian Lippich deciede to start the new and exciting mens label Dailyroutine. For more press related material and pr/collection pictures please contact the PR department by email.


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CONTACT Janusz Dabrowski, Maja Kvamme, Red and Square Fashion PR
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