ABOUT THE COLLECTION
BJÖRN BORG is, for the very first time, showing its limited Signature Collection exclusively created to celebrate the sports legend and style icon Björn Borg. The runway show ‘V E R S U S Borg‘ is a tribute to the brands heritage and future empowerment as the ultimate sports fashion brand and will be a monumental manifestation held at the renowned Royal Tennis Hall in Stockholm. The collection is created in relation to the already announced collaboration between BJÖRN BORG and the movie “BORG”.
The Signature Collection is a vintage sportswear collection with retro details and the iconic logo on updated classics. It has a strong DNA sprung from the legendary tennis player Björn Borg, and his iconic way of bringing fashion and stardom into the aristocratic and conservative tennis arena. The collection is strongly linked to the biopic BORG – a film about Björn Borg’s life and tennis career from youngster up until his Wimbledon victory against John McEnroe in 1980.
Designer: Mija Nideborn Stylist: Tom Guinness, CLM Show Coordinator: Patriksson Production
COLLECTION A/W 2016
Craig Green x Björn Borg
For AW16 Swedish sports fashion brand Björn Borg launches a new capsule collection designed by the award winning British designer Craig Green. The collection uses abstract classic sportswear elements together with functional components that become distinct design features..
The collection is made in monochrome colours; off-white and black, and consists of 20 styles for women and men. The collection combines performance and fashionable sportswear in a conceptual mix.
Designer: Craig Green Stylist: Craig Green, Vincent Levy Hair: Karolina Liedberg Make-up: Marina Andersson Music: Erik Haal Show Coordinator: Patriksson Communication
Björn Borg is a sports fashion brand offering a number of different products, including sports apparel (both functional athletic wear and cotton-based sporty clothing), underwear (both fashion and functional athletic underwear), swimwear, socks and loungewear. The largest product area in terms of sales is still underwear, and in this category the share of functional sports underwear is steadily growing. Björn Borg’s products are distinguished by the brand’s sporty identity – products that make customers feel active and attractive, values that Björn Borg wants all its collections to express.