The photo exhibition will premiere during Stockholm Fashion Week 21-23 January.The initiative is a collaboration between Swedish convenience store chain Pressbyrån, Ann- Sofie Back and Re-Edition, the concept goes by the name “Modebyrån”.
Visitors will be able to experience the highlights of photographer Anders Edström and designer Ann-Sofie Back’s long-term cooperation for international publications such as Dazed and Confused, Self Service and Purple Magazine. A selected part of the exhibition will be published exclusively in the coming number of Re-Edition magazine that is set to be released during Paris Fashion Week.

The idea and concept has been developed by BACK and Redgert Comms. “Modebyrån” will be opening at Stömkajen opposite to Grand Hôtel from 1AM on the 21st of January until the the 23rd of January, opening hours between 9AM to 6PM.

“Modebyrån” will be situated opposite the Grand Hôtel, official venue of Stockholm Fashion Week, in the permanent Pressbyrån.




BACK is Sweden’s most interesting and awarded fashion brand. The line was launched in 2005 as a diffusion line to the more exclusive mainline Ann-Sofie Back Atelje. BACK is available in 20 markets worldwide and is known for it’s innovative yet wearable design.

BACK was launched in 2005 as a complement and diffusion line to main collection Ann-Sofie Back. BACK draws inspiration from Ann-Sofie’s extensive back catalogue of inspirations and themes, including celebrity obsession, senile sports and pornography. It offers conceptual yet wearable fashion with strong design features. The company started out in London in 2001, then relocated to Stockholm in 2009.


CONTACT Daniel Redgert
PHONE +46 (0)70 348 44 91

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