ABOUT THE COLLECTION
ATP Atelier has always been a style over fashion brand and the SS19 Collection is no exception. In combination with not going for short fashion trends ATP pushes the limit even further and will this season together with new materials and a new colour card present an even more crisp and playful aesthetic. This collection will be wider and more vivid than ever – serving all ATP Atelier women throughout the turn of day, from morning to night, all year around. Always.
Designer: Maj-La Pizzelli and Jonas Clason Stylist: Natalia Altewai Hair: Jakob Kajrup Make up: Felicia Hågbäck Show Coordinator: Naira Abdel-Halim
ABOUT THE COLLECTION
Aiming not to follow short trends, ATP Atelier’s SS18 collection continues to build on the brands already existing DNA. However, the collection continues to push the brands aesthetic towards a sharper and more modern look. The collection has been stretched out to serve a broader demand and the color card is new, crisp and playful. This is a true “style over fashion”-collection to serve the ATP Atelier woman throughout the turn of the day, from morning to night, all year round.
Designer: Maj-La Pizzelli & Jonas Clason Stylist: Lisa Brobert (set) & Natalia Altewai (fashion) Show Coordinator: Jonas Clason
ABOUT THE COLLECTION
The ATP Atelier AW17 collection hits the streets, looking for the electric hum of urban life beyond the upscale environments the brand ordinarily inhabits. It seizes on a youthful American openness and modern self-assurance, without losing its appreciation for genuine Italian craftsmanship and timeless design. The collection drives forward without burning bridges to its past. Beyond the original black vacchetta, the brand introduces an intriguing new palette of saffron, ruby red, barolo and pearl. The vivid colors and razor sharp lines speak to this fearless and adventurous spirit. AW17 strikes a nerve, inviting a refined ruthlessness into the world of ATP Atelier.
The collection focuses intently on quality and attention to detail. It’s a testimony to the art of stitching and hidden seams, as well as to bold pairings of materials with contrasting textures, such as leather and suede in the same shade. The brand has updated their classic kitten heel, in Nila, which now boasts an intriguing new shaft. The enduring Loafer, Winnie, has been endowed with three contrasting materials. This speaks to an aspiration to elevate the classics. The ultimate shape expresses an uncompromising femininity and unrepentant independence.
For AW17, ATP Atelier is releasing a new line of bags, consisting of five styles ranging from shopppers in two different sizes and a tote bag to pouches suited for day and night. The line ties in nicely with the ATP shoe collection – particularly the iconic Rosa style. The clarity, symmetry and harmony of the Rosa have inspired details such as bag flaps, pockets and stitching. Available in black, pearl and barolo, as well as more vivid colors like powder, saffron and ruby red, the line aspires to an elevated form of Swedish Grace. It’s classic yet contemporary – and unmistakably true to the brand’s DNA.
Designer: Maj-La Pizzelli & Jonas Clason Show Coordinator Jonas Clason Set design & stylist Lisa Brobert
When creating its fifth season of shoes, sandals and bags for spring/summer 2017, ATP Atelier used it’s corner stones architectural shapes, clean minimalistic style and own heritage as inspiration. To this they added a more relaxed, but still sharp look and a touch of sportiness. And a major part of the collection is, as always, made in vegetable tanned leathers and all of it is handmade in Italy.
Sandals transcending into shoes, true to the ATP Atelier DNA, was a natural step when further developing the brand. As with style Irma, a pointed slip on with a delicate built in wedge and it’s big sister Nele with a higher shaft. The relaxed but sharp look is represented by the contemporary flat slip in Anzi and the elastic sling back version Bee, with typical ATP Atelier cut. The whole collection stretches from full covered boots to high summer sandals via block heels, slip-on, men’s shoes and different types of mules.
Their backbone, the vegetable tanned vacchetta, is available in black, chocolate and blush, with a sporty perforated versions in black and blush. Grey snake teamed up with printed versions in blush and green. Soft lustrous suede in black, greige and clover green and a strong re-appearance by pony hair in black, greige and a magical spritz version. Our bag and small leather goods collection is focused on its existing styles, reinvented by the use of new materials and colors. All together products of effortless elegance.
Designer Maj-La Pizzelli, Jonas Clason, Styling Nike Felldin Campaign images Bersa Show Coordinator Jonas Clason Hair and make up Sara Eriksson Model/actor Emilia Ödling Set design/styling Lisa Brobert
ATP Atelier shoes and leather goods bring together genuine Italian craftsmanship with a Scandinavian sense of contemporary design. All items are made in Italy by local craftsmen that work under sustainable conditions and earn fair pay. All products are handmade with tremendous love and a passion for details, using the finest Tuscan leather, mostly vegetable tanned. The result is effortlessly elegant shoes and leather goods that will age beautifully over time.
ATP Atelier – All Tomorrow’s Parties, was founded in 2011 by Jonas Clason and Maj-La Pizzelli. Good old friends, each recognizing in the other a passion for style rather than fashion. The brand has since then seen a remarkable growth. ATP Atelier is represented by carefully selected retailers worldwide, such as The Line in the US and Net-a-Porter and Browns Fashion in the