BOW LABEL is a Swedish jewelry brand based in Stockholm. The mix of minimalistic and functional pieces offers a modern perspective on accessorizing. The design duo’s trademark is to create engaging, functional pieces that originate from a unique story or purpose. Every product is an extension of the wearer – a type of armor worn by both men and women. The name bow has many meanings such as the knot, the respectful gesture and the history-changing weapon – but the main reason for the name is actress Clara Bow, a feminist it-girl of the twenties and a famous flapper.
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