Björn Borg is back on the tennis court, but this time with a brand new collection. For this season the brand is taking us back to where the legendary tennis players career first started as they are hosting their fashion show at the Royal Tennis Club during Fashion Week Stockholm SS18 on the 31st of august.
The collection Versus is a hommage to the tennis legend and style icon Björn Borg and aims to reinterpret the mythical seventies and its style. It centers around the two rivals Björn Borg and John McEnroe once again being put against each other, creating a playful merge between opposing visual expressions. Taking place is a game between the past and the future where the brand will re-introduce its signature logotype in the hope of challenging habitual patterns and be more available for the public. The show during Fashion Week Stockholm will be the first time it’s displayed in front of an audience.