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9 THINGS YOU SHOULD KNOW ABOUT FASHION WEEK STOCKHOLM

FROM LONDON TO STOCKHOLM
In 2016, acclaimed British menswear designer, Craig Green collaborated with Björn Borg on a sportswear collection. It was the first time ever a Swedish brand collaborated with a London designer.

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Guest of honor Conchita Wurst at Björn Borgs show SS15.

CONCHITA WURST AT FASHION WEEK STOCKHOLM
And speaking of Björn Borg, during SS15 the brand hosted their comeback in the underground hall Bergsrummet at Skeppsholmen. Gracing the tunnel with her presence was no one other than guest of honour Conchita Wurst.

MODEL EXPORT
Trendy model Nike Praesto Nordström did her catwalk debut during Fashion Week Stockholm. Since then, she has done an exclusive walk for Chloé and is sure to be spotted again in the coming fashion weeks. Watch this space!

THE SO-CALLED PEACOCK PHENOMENON
Have you ever seen a peacock? This would be an exhibitionist who attends fashion week and dresses up for attention. Last year the journalist Camilla Catalina Fernandez did a social experiment where she dressed remarkably, in hopes of being photographed and “discovered”.

RIHANNA WEARS JACKET BY SWEDISH SCHOOL OF TEXTILES STUDENT
Last season designer student Ella Boucht dazzled Fashion Week Stockholm with her cotton candy puffer jacket. It later appeared on Rihanna’s shoulders at Paris Fashion Week. Talk about shooting for the stars!

ANN-SOFIE BACK TRICKS THE FASHION ELITE
The boldest move yet was when Ann-Sofie Back had all of Fashion Week fooled. The fashion squad of Stockholm 2016 arrived to what they thought would be a breakfast presentation. Instead it turned out to be a prank by the designer and declared that she had gone on vacation instead of doing a fashion show.

BAREFOOT GUESTS AT CHEAP MONDAY
In 2015 Cheap Monday forced its audience to wear blue booties covers on their shoes since the show was actually held at a swimming hall. Rumor had it, journalist Kristofer Andersson refused and had to walk barefoot during the show.

STOCKHOLM ♥ BUZZ CUT
Fashion Week Stockholm has the highest attendance of buzz cuts percentage wise. Unfortunately, we have no actual facts to support this comment.

RODEBJER EMPOWERS WOMEN
SS17 Carin Rodebjer invited her guests to a dinner where she presented her new collection. Little did the guests know that all the food would be shaped as vaginas to represent the empowerment of women today.